How Web Analytics Works
When it comes to tracking web visitors, there are two fundamental types of analytics:
- Onsite analytics uses site-specific data to track visitors to a specific website.
- Offsite analytics uses Internet-wide information to determine the most visited sites on the web.
Offsite analytics is used to compile industry-wide analysis, while onsite analytics is used to report on individual website performance. Website owners and webmasters are most interested in onsite analytics; this is the type of analytics we discuss primarily in this book.