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1.7 Relationship to Other Key Industry and IBM Concepts

The concepts discussed in this book are related to, include, and span many other titles, practices and themes within the realm of using Enterprise Information Architecture. The wide use of different lexicon needn’t be a point of confusion or conflict; Enterprise Information practices are broad and varied, requiring many different terms, each with their own nuances and places. Many concepts overlap to a degree, and few claim to be exhaustive in their scope or vision.

This said, within all of these concepts there persists a central thread of developing excellence in business performance and execution through the use of superior intelligence derived from enterprise information.

During the past few years, the IBM Corporation and the industry have introduced several new terms that relate to the subject of Enterprise Information, some of which are used in this chapter and throughout this book. Therefore, to avoid confusion and to tie a few of these concepts together, we have taken the liberty to define a few of these key terms on the following pages.

  • The Relationship to Information On Demand (IOD): Information On Demand7 describes the comprehensive, enterprise-wide end-state environment, along with the competencies associated with an Information-Enabled Enterprise. These organizations have a masterful ability to capture, analyze, and use the right, critical, powerful information at the point of decision. Inherent within IOD is an extensible Enterprise Information Architecture that provides the technical foundation for gaining and sustaining a competitive advantage through the better use of information. First coined by IBM in 2006, the term IOD has been adopted by many in the industry.

  • The Relationship to Information Agenda Approach: Whereas IOD represents the end-state vision (the Blueprint), the Information Agenda (and its approach) explains how and with whom an organization can achieve it. The Information Agenda is a strategy and approach (the Roadmap) for the organization to move forward toward pursuing its IOD objectives.

  • The Relationship to the Intelligent Enterprise and the Information Enabled Enterprise: Both of these terms connote an organization that is progressing toward achieving their IOD objectives and has mastered the Enterprise Information strategies, programs, and capabilities to be exemplars in analytic and information optimization practices. They refer to “best in class” analytical companies, and their key uses are as models for organizations to emulate as they devise their own specific visions for the future.

  • The Relationship to Smarter Planet and New Intelligence: Smarter Planet and its sub-domain of New Intelligence are IBM-coined visions of how companies, governments, and societies utilize information, innovation, and analytics to improve quality of life and drive significant value in today’s changing world. Different from other concepts listed here, Smarter Planet’s purview goes beyond any one enterprise or functional area to describe relationships between global systems, people, and their environments. The Intelligent Utility Network outlined in Chapter 9 is one concrete example of Smarter Planet.

  • The Relationship to Business Analytics and Optimization (BAO): BAO is the next-generation practice and management discipline for the consulting services industry. It is how practitioners in this space identify the work they do or would characterize the skills that they have. It also describes the practices and disciplines organizations undertake, to deliver on the promise of IOD and Information Agenda. BAO includes all Information Management and Analytics disciplines, including: Business Intelligence (BI), Corporate Performance Management (CPM), Data Mining and Predictive Analytics, Master Data Management (MDM), and Enterprise Content Management (ECM). It is a sub-domain of the Enterprise Information Architecture. Some of the new trends in this space are discussed in Chapters 13 and 14 in the context of solution scenarios such as Predictive Analytics in Healthcare or Dynamic Pricing in Financial Services Industry. These scenarios are of course just a subset of relevant ones across all industries where BAO is applicable.

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