This has been a very diverse chapter, hasn't it? A lot goes into writing good blog posts—finding sources of inspiration and remembering them for later, and then going through the process of just writing, getting that idea down. Posting is, really, just a small step, just one click. Then you need to think about how people will find you and your nascent blog.
It's not about learning tricks for search engines, but rather habits. Writing, creating categories, choosing tags, and even writing titles are all proven ways to help search engines find and index you properly.
The next chapter focuses on writing to encourage discussion and reaching out to other bloggers in your area of interest.