␡
- Define good writing yourself
- Bad writing: the whole sad story
- Good writing: a definition to live by
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This chapter is from the book
Good writing: a definition to live by
- Invisible style that lets the message shine through
- Unambiguous
- Holds attention
- Makes it obvious why you should care
- Audience it's written for is obvious
- No repetitions—words, ideas, examples
- Interesting word choice
- Right level of detail
- Allows breathing space, easy to absorb
- Feels natural
- Has natural rhythm
- Flows smoothly
- Stays on point
- No clichés
- Right amount of information to support points
- Logical connections
- Feels active
- Persuasive
- No empty rhetoric—backs up all claims
- No jargon
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