On the MySpace home page you’ll find the latest featured profiles. As shown in Figure 5.6, they look like traditional banner advertisements. Prices for this type of placement vary, but rumor has it that some companies pay as much as $100,000 for the spot. When you click these, you’ll notice that you don’t leave the MySpace site. Instead, you are taken to a MySpace page for the promotion. This is part of the advertising package. It allows companies to customize their profiles in ways not available to the general public. Companies that have used this method include Adidas, Burger King, and Volkswagen.
Figure 5.6 Many movies have used a featured profile for marketing on MySpace.
While the profile is featured, the company receives lots of traffic from the home page and quickly amasses thousands of friends. Another great thing about these profiles is that MySpace allows them to continue beyond their featured campaign. To inquire about this type of promotion, click Advertise on the bottom of any page for the contact form. Just be sure to have your checkbook ready; you’ll need it. Later in the book you’ll learn about more cost-effective ways to advertise on MySpace using Google Adwords. In the meantime, you’ll want to befriend each featured profile as it appears on the home page to take advantage of their traffic.