Business & Management
- By Vijay Mahajan
- Sep 10, 2008
This chapter is from the book
- What opportunities are being created by the rise of Africa?
- What strategies will be needed to reach this potential market of more than 900 million people?
- What are the emerging market needs that can be met?
- How quickly will these markets emerge?
- What are the challenges facing the continent in its development?
- What are the opportunities in the diversity of the African continent?