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e-Marketing for the IT Professional, Part 10: Customer Loyalty and Cross-Selling Strategies

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"Thanks for your purchase. Now go away." Your site might be giving just that impression to customers, if you don't have programs set up to get them to come back for more.
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About This Series

The online channel should be planned, designed, and marketed by businesspeople—and built by the IT staff. (See "Is Your IT Staff Giving You the Business?") For this strategy to work, businesspeople and IT professionals must understand each other's needs. This eleven-part series is a step toward that goal. As a business professional, I hope to help the IT professional meet the challenges of e-marketing.

This tenth installment in the series deals with customer loyalty and cross-selling strategies, and your IT department's contribution in these matters.

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