Home > Articles > Programming > Windows Programming

  • Print
  • + Share This
This chapter is from the book

Interviewing the Sponsor

In workshops, design meetings, retrospectives, or planning meetings, you may be the project manager who is calling the meeting with a specific end in mind (for example, "We need a design decision," "We need commitment from the executive leadership," or "We have to declare a go/no go on deployment of the latest build."). In another scenario, as project manager, you may have been asked by the customer or stakeholders to hold a planning meeting to kick off the project. Or, because the project manager has subject matter expertise that requires her to actively participate in the meeting, you may have been asked to help the team by facilitating the meeting.

In any of these scenarios, your first order of business is to clearly identify, "Who is the sponsor of this meeting, and how can I ensure that this person gets what they need from this meeting?" The sponsor is the person (or the group of people) who has the most to gain or lose as a result of the meeting’s outcomes. In a sense, they are the party that needs the collaboration to take place and to succeed: They need some piece of information, or a strategy, or a decision, or a commitment from the participants.

For preliminary planning meetings, such as a Release Planning meeting, this is an executive or senior person representing the client group in the development project. They have secured the funding and the commitment from the business to proceed with the development effort. In addition, they’ve made predictions, assurances, or promises about the value the project can deliver. For the Release Planning meeting in an Extreme Programming project, the sponsor might be the customer who needs to learn how the team can define a high-level view of the next product release. In a retrospective, it might be the project manager who wants to learn more from the team about how to proceed with best practices in the future.

In collaborative, high-performing teams, the "sponsor" is very often the entire team; they have a specific need to have you very objectively manage the meeting agenda for them to ensure that they stay on track for their purpose. You merely own the process that gets them to their purpose through the means (agenda and practices) that can ensure their success.

To hold a successful collaboration, ask yourself or the sponsor:

What is the purpose of this meeting?

You can also reflect on these supporting questions to provide further insight into the meeting’s goals:

  • What do you want to accomplish through this meeting?
  • What problems do you intend to address in this meeting?
  • What benefits do you hope to reap?
  • What organizational issues do you wish to address?
  • What is the current situation of the group?
  • What is the future state desired?

What Is the Purpose of This Meeting?

Of all the questions you might ask about a meeting, the most important is "What is the purpose of this meeting?"

Even for your own meetings (you are calling a planning meeting with your team, or you want to hold a project retrospective, or you need to hold a refactoring meeting), this big yet simple question prompts you to clearly define for yourself the sole and singular purpose of the meeting. It keeps you focused and honest.

To figure out the purpose of the meeting, pose the following scenario and question to the sponsor (or yourself):

"Imagine that the meeting has just ended."

"You are walking out the door of the meeting, and you turn to your colleague and say, ‘I am so happy with what the group has accomplished in this meeting!’"

"What was it that the group accomplished that made you so happy?"

When you are able to answer this question, then and only then do you have the true purpose of your meeting. But beware! You may discover even at this point that your meeting is in peril of failure. Here are a few indicators that your meeting’s purpose may still be a bit too fuzzy to warrant gathering your team:

  • You can’t articulate the purpose in a single statement (yes, it is a design meeting, but you haven’t yet formulated with the team how the design should be captured, what the scope of the design is to be, or what agreements are expected to emerge as a result of the design discussion).
  • You have too many things you want to accomplish in one meeting and they don’t really relate to one another.
  • You don’t know the purpose because the real reason you are having the meeting is because your director told you to have it.
  • You hadn’t really planned on an outcome; you just wanted to get together to talk with your team.
  • You always have the meeting because it is your weekly meeting; that is its purpose.

So, how will you know when you are on the right track for defining your meeting? You’ll know you have a clearly stated purpose when:

  • It can be stated in the following way: "The purpose of the meeting is to ............." where you can fill in an action ("create," "define," "select," "produce") followed by an outcome ("process definition," "iteration scope," "Product Backlog," "set of use cases," "conceptual object model").
  • It represents the outcome that would convince you (or whoever is the meeting’s sponsor) that the meeting has been a success.
  • + Share This
  • 🔖 Save To Your Account

InformIT Promotional Mailings & Special Offers

I would like to receive exclusive offers and hear about products from InformIT and its family of brands. I can unsubscribe at any time.


Pearson Education, Inc., 221 River Street, Hoboken, New Jersey 07030, (Pearson) presents this site to provide information about products and services that can be purchased through this site.

This privacy notice provides an overview of our commitment to privacy and describes how we collect, protect, use and share personal information collected through this site. Please note that other Pearson websites and online products and services have their own separate privacy policies.

Collection and Use of Information

To conduct business and deliver products and services, Pearson collects and uses personal information in several ways in connection with this site, including:

Questions and Inquiries

For inquiries and questions, we collect the inquiry or question, together with name, contact details (email address, phone number and mailing address) and any other additional information voluntarily submitted to us through a Contact Us form or an email. We use this information to address the inquiry and respond to the question.

Online Store

For orders and purchases placed through our online store on this site, we collect order details, name, institution name and address (if applicable), email address, phone number, shipping and billing addresses, credit/debit card information, shipping options and any instructions. We use this information to complete transactions, fulfill orders, communicate with individuals placing orders or visiting the online store, and for related purposes.


Pearson may offer opportunities to provide feedback or participate in surveys, including surveys evaluating Pearson products, services or sites. Participation is voluntary. Pearson collects information requested in the survey questions and uses the information to evaluate, support, maintain and improve products, services or sites, develop new products and services, conduct educational research and for other purposes specified in the survey.

Contests and Drawings

Occasionally, we may sponsor a contest or drawing. Participation is optional. Pearson collects name, contact information and other information specified on the entry form for the contest or drawing to conduct the contest or drawing. Pearson may collect additional personal information from the winners of a contest or drawing in order to award the prize and for tax reporting purposes, as required by law.


If you have elected to receive email newsletters or promotional mailings and special offers but want to unsubscribe, simply email information@informit.com.

Service Announcements

On rare occasions it is necessary to send out a strictly service related announcement. For instance, if our service is temporarily suspended for maintenance we might send users an email. Generally, users may not opt-out of these communications, though they can deactivate their account information. However, these communications are not promotional in nature.

Customer Service

We communicate with users on a regular basis to provide requested services and in regard to issues relating to their account we reply via email or phone in accordance with the users' wishes when a user submits their information through our Contact Us form.

Other Collection and Use of Information

Application and System Logs

Pearson automatically collects log data to help ensure the delivery, availability and security of this site. Log data may include technical information about how a user or visitor connected to this site, such as browser type, type of computer/device, operating system, internet service provider and IP address. We use this information for support purposes and to monitor the health of the site, identify problems, improve service, detect unauthorized access and fraudulent activity, prevent and respond to security incidents and appropriately scale computing resources.

Web Analytics

Pearson may use third party web trend analytical services, including Google Analytics, to collect visitor information, such as IP addresses, browser types, referring pages, pages visited and time spent on a particular site. While these analytical services collect and report information on an anonymous basis, they may use cookies to gather web trend information. The information gathered may enable Pearson (but not the third party web trend services) to link information with application and system log data. Pearson uses this information for system administration and to identify problems, improve service, detect unauthorized access and fraudulent activity, prevent and respond to security incidents, appropriately scale computing resources and otherwise support and deliver this site and its services.

Cookies and Related Technologies

This site uses cookies and similar technologies to personalize content, measure traffic patterns, control security, track use and access of information on this site, and provide interest-based messages and advertising. Users can manage and block the use of cookies through their browser. Disabling or blocking certain cookies may limit the functionality of this site.

Do Not Track

This site currently does not respond to Do Not Track signals.


Pearson uses appropriate physical, administrative and technical security measures to protect personal information from unauthorized access, use and disclosure.


This site is not directed to children under the age of 13.


Pearson may send or direct marketing communications to users, provided that

  • Pearson will not use personal information collected or processed as a K-12 school service provider for the purpose of directed or targeted advertising.
  • Such marketing is consistent with applicable law and Pearson's legal obligations.
  • Pearson will not knowingly direct or send marketing communications to an individual who has expressed a preference not to receive marketing.
  • Where required by applicable law, express or implied consent to marketing exists and has not been withdrawn.

Pearson may provide personal information to a third party service provider on a restricted basis to provide marketing solely on behalf of Pearson or an affiliate or customer for whom Pearson is a service provider. Marketing preferences may be changed at any time.

Correcting/Updating Personal Information

If a user's personally identifiable information changes (such as your postal address or email address), we provide a way to correct or update that user's personal data provided to us. This can be done on the Account page. If a user no longer desires our service and desires to delete his or her account, please contact us at customer-service@informit.com and we will process the deletion of a user's account.


Users can always make an informed choice as to whether they should proceed with certain services offered by InformIT. If you choose to remove yourself from our mailing list(s) simply visit the following page and uncheck any communication you no longer want to receive: www.informit.com/u.aspx.

Sale of Personal Information

Pearson does not rent or sell personal information in exchange for any payment of money.

While Pearson does not sell personal information, as defined in Nevada law, Nevada residents may email a request for no sale of their personal information to NevadaDesignatedRequest@pearson.com.

Supplemental Privacy Statement for California Residents

California residents should read our Supplemental privacy statement for California residents in conjunction with this Privacy Notice. The Supplemental privacy statement for California residents explains Pearson's commitment to comply with California law and applies to personal information of California residents collected in connection with this site and the Services.

Sharing and Disclosure

Pearson may disclose personal information, as follows:

  • As required by law.
  • With the consent of the individual (or their parent, if the individual is a minor)
  • In response to a subpoena, court order or legal process, to the extent permitted or required by law
  • To protect the security and safety of individuals, data, assets and systems, consistent with applicable law
  • In connection the sale, joint venture or other transfer of some or all of its company or assets, subject to the provisions of this Privacy Notice
  • To investigate or address actual or suspected fraud or other illegal activities
  • To exercise its legal rights, including enforcement of the Terms of Use for this site or another contract
  • To affiliated Pearson companies and other companies and organizations who perform work for Pearson and are obligated to protect the privacy of personal information consistent with this Privacy Notice
  • To a school, organization, company or government agency, where Pearson collects or processes the personal information in a school setting or on behalf of such organization, company or government agency.


This web site contains links to other sites. Please be aware that we are not responsible for the privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of each and every web site that collects Personal Information. This privacy statement applies solely to information collected by this web site.

Requests and Contact

Please contact us about this Privacy Notice or if you have any requests or questions relating to the privacy of your personal information.

Changes to this Privacy Notice

We may revise this Privacy Notice through an updated posting. We will identify the effective date of the revision in the posting. Often, updates are made to provide greater clarity or to comply with changes in regulatory requirements. If the updates involve material changes to the collection, protection, use or disclosure of Personal Information, Pearson will provide notice of the change through a conspicuous notice on this site or other appropriate way. Continued use of the site after the effective date of a posted revision evidences acceptance. Please contact us if you have questions or concerns about the Privacy Notice or any objection to any revisions.

Last Update: November 17, 2020