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i. For those interested in an informative memoir about Randy Tobias's career, his many experiences (especially as CEO of Eli Lilly), and his views on effective leadership, I suggest you read Put the Moose on the Table by Randall Tobias with Todd Tobias, Indiana Press, 2003.

ii. William Joyce, Nitin Nohria, and Bruce Roberson, What (Really) Works, Harper Business, 2003.

iii. See Jim Collins, Good to Great, Harper Business, 2001; Larry Bossidy and Ram Charan, Execution, Crown Business, 2002; and Amir Hartman, Ruthless Execution, Prentice Hall, 2004.

iv. "Daimler CEO Defends Strategy, Reign," The Wall Street Journal, May 6, 2004.

v. For a good discussion of how a series of integrated activities, activity systems, or processes thwarts imitation and leads to competitive advantage, see Michael Porter's "What is Strategy" in the Harvard Business Review, November-December, 1996.

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