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This chapter is from the book
Endnotes
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Stratford P Sherman. "Inside the Mind of Jack Welch." Fortune 27 Mar. 1989: 38.
- Carol Hymowitz . "The Best Innovations Are Those That Come From Smart Questions." The Wall Street Journal April 13, 2004; Page B1.
- This example also illustrates the power of creating value by making the attributes of your product or service visible to the customer. This framework is developed in Chapter 5.
- Hymowitz. Op. Cit.
- We need to emphasize the difference between the outcome-to-objective framework and the traditional core competency frameworks. Our framework considers a firm's core competency, but only after identifying multiple objectives using an outside-in process that starts with customer-desired outcomes.
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