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e-Marketing for the IT Professional, Part 5: The Rules of Email Marketing

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Using email to prospect for new customers or members is one of the best arrows in your marketing department's quiver. If done right, it can add dollars to your organization's bottom line. If done wrong, mass email campaigns can put your IT department in the doghouse.
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About This Series

The online channel should be planned, designed, and marketed by businesspeople—and built by the IT staff. (See "Is Your IT Staff Giving You the Business?") For this strategy to work, businesspeople and IT professionals must understand each other's needs. This eleven-part series is a step toward that goal. As a business professional, I hope to help the IT professional meet the challenges of e-marketing.

This fifth installment in the series deals with email marketing and what your IT staff needs to know about the rules of email marketing.

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