Web companies consistently sought projects with larger budgets under the mistaken assumption that this would automatically boost their profits. But without defining the metrics for determining project success, they couldn't define the requirements and functionality that would signal project completion. Simply delivering a Web site on time was not enough. Moreover, unless it solved the customer's business challenges and/or provided a means to measure the impact of the site on the customer's business, it was not a successful project. Unfortunately, as projects made it to production the developers lost sight of the original objectives and wasted many expensive man hours on unnecessary or unwanted tasks because they forgot why they had been hired in the first place.