7.4 The Secrets to Dot.Com Success
For those considering taking their business to the Internet, I'd like to offer these secrets to success:
Define your revenue model up front.
Develop a compelling set of value propositions and enhance it over time.
Create a scaleable architecture.
Don't spend too much on technology too early.
Get things up fast and develop them with real customers.
Pay close attention to physical logistics.
Communicate wisely with your customers by doing such things as immediately acknowledging their online orders and the shipping status of those orders.
Develop an early sense of profit discipline.
There's no guarantee that you'll become rich beyond your dreams by following these steps, but you certainly will have a better chance of positioning yourself on the fast track to profit.