Many companies that raced to have a Web presence soon realized that to obtain the e-Customers' business, it is not enough to have a Web site that can accept orders. The success of an e-Business depends to a large extent on the proper choice of its architecture and design. A number of issues we discussed in this chapter need to be addressed during the architecture and design phases. You can obtain a large amount of data through self-analysis and by understanding the e-Business goals.
Successful e-Businesses can't be obtained by fighting today's battles with yesterday's tools and techniques. Instead, the focus should be on predicting and preparing for tomorrow's needs. Good decisions made during this stage of the transition to an e-Business go a long way toward ensuring customer satisfaction and loyalty.