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Limit the Number of Key Points

Studies show that around 25% of audiences of all types can only remember between two to three key points of a 50-minute talk within an hour of the event. Recall erodes even worse and more quickly over the next 24 hours.

Attention span and recall issues lead us to the point that speakers and presenters who are the most memorable are those who zero in on fewer—not more—key points. Memorable speakers also tell simple stories, case studies, and examples and offer proof points highlighting fewer key points. Audiences for speeches and presentations do not want to be challenged. They want to hear something interesting and preferably something that has to do with the speaker.

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