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6: Promote Yourself Internally

See that banner space on your web pages? It can be used for more than just selling banner ads. It can be used by you.

While you're waiting for Microsoft and AOL to buy banner ads on your site (don't hold your breath), you can create house banners that promote the products or services that you sell. Design a series of banners that you can slip into a variety of pages on your web site—from your home page on down. The ads can bring attention to other areas of your site—daily specials, a clearance center, etc.—or entice them to join your preferred shoppers club.

And speaking of your home page, use it to promote limited-time specials—even ask whether your visitors would like to be kept informed via email of specials on products that interest them.

These house ads are attention-getting and cost you nothing.

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