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3: Optimize Your Web Site for Search Engines

While any site can be listed in web directories and search engines, appearing in the top 10 search results is not easy. There are any number of companies on the Net that claim to increase your ranking at search engines. But the good ones don't come cheap.

If you're going to do it yourself, be prepared to do lots of reading. Search engines change their manner of searching on a periodic basis. What may have worked a few months ago may not work now. Start your research at Search Engine Watch. They stay on top of how the search engines search and can give you timely tips on how to make your web pages appear near the top of search results.

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