MindArrow Messenger is a Web-based, self-service application aimed at enabling companies to create, manage, deliver, and track dynamic e-mail campaigns. The application lets clients embed HTML, audio, video, and Flash in e-mail messages.
Because the content-creation tool is Web-based, there are no platform or software dependencies. The company does, however, promote its professional services for design, production, and other creative support. In mid-September, MindArrow purchased competitor RadicalMail's technology, which embeds streaming, rich media creatives and e-commerce capabilities into e-mail messages.