Home > Articles

  • Print
  • + Share This

Getting the HTML Code for an Ad

If you've been approved automatically, you should see several new buttons at the bottom of the Link Detail window (see Figure 20). The most important button at this point is the one labeled Get HTML. Clicking this button opens the Get HTML window (see Figure 21).

Figure 20 Link Detail window after approval.

Figure 21 The Get HTML pop-up window.

The text box in this window contains HTML code for the ad. You need to copy and paste this code into the file for the web page where you want to display the ad. Before we do that, however, let's get the web page ready to receive the new ad copy.


Don't close the Commission Junction window. We're not done with it yet.


If you're one of those highly efficient types who never gets sidetracked, you can copy the HTML code to the Windows Clipboard right now and then paste it into your web page later on. However, the more steps you place between copying the code and pasting it into place, the more likely that you'll forget what you were doing, go get a cup of coffee or answer the phone, and then end up saving something else to the Clipboard, accidentally replacing your temporarily stored HTML code. This isn't a drastic problem, because you can copy the code again, but it's wasted effort.

Prepping Your Web Page for the New Ad

Each web page on your site has a corresponding source file (HTML, Active Server Pages, or other script file). To use the ad's HTML code, you simply have to open the page's source file in some kind of editing software such as Notepad, and then paste the ad code into an appropriate location—that is, at the attention-flow interrupt point(s) you identified as part of your homework for the previous article.

For this article, we'll simply position the ad at the top of the page, in place of the current ad. The relevant section of the file containing the old ad is shown in Figure 22.

Figure 22 Source file for the web page where the ad goes.

The code we'll be pasting is quite long, and later on we'll probably replace this ad with a better-paying ad. (Remember that penny per click-through?) If we just paste the code for the new ad right over that single line of code for the current ad (see the highlighted line in Figure 22), it might be hard later on to figure out where the new ad code begins and ends—after all, it's right in the middle of our own web page code. Let's add some comments to the web page code to make it easy to distinguish where the ad begins and ends.

An HTML comment begins with a starting symbol (<!--) and finishes with an ending symbol (-->). You can put anything you want between the beginning and ending symbol. I like putting START AD ... and END AD ..., respectively (see Figure 25). In this example, I also gave the ad a number (1) to indicate that it's the first ad on the page. Later ads will be numbered 2, 3, etc., obviously.

Figure 23 Ad beginning and ending markers.

With your markers in place, it's time to copy and paste the ad code.

Copying the Code to Temporary Memory

Follow these steps to copy the code (we'll paste it in place in the next section):

  1. Go back to the Commission Junction window, which should still be displaying the HTML code for the ad you selected. Click the Highlight All button to select all of the HTML code (see Figure 24).

  2. Figure 24 Highlighted HTML code.

  3. With the code highlighted, it's time to copy the code to temporary memory (in Windows, this is called the Clipboard). Press Ctrl+C on your keyboard to copy the code to the Windows Clipboard. Listing 1 shows the HTML code for my selected Ask Jeeves Blackjack ad.

Listing 1 Advertisement Code

<TABLE bgColor=#ffffcc border=0 cellPadding=0
 cellSpacing=0 height=60 width=468><TBODY>
  <TD rowSpan=3>
   <IMG height=60 hspace=2
   src="http://affiliates.ask.com/cj/images/asklogo.gif" width=131>
  <TD colSpan=4><FONT face="Verdana, Arial, Helvetica, Sans-Serif"
   size=-2><B>Have a Question? Just type it in and click Ask!
   <FORM ACTION="http://www.qksrv.net/interactive" method=get>
  <TD><INPUT name=ask size=38 MAXSIZE="255">
    <INPUT name=origin type=hidden value=0>
    <INPUT name=site_name type=hidden value=Jeeves>
    <INPUT name=metasearch type=hidden value=yes>
    <INPUT name=ads type=hidden></TD>
  <TD><INPUT border=0 height=23 hspace=4 name=Ask
        type=image width=35></TD>
    <input type="hidden" name="pid" value="814820">
    <input type="hidden" name="url"
    <input type="hidden" name="aid" value="1934751">
  <TD colSpan=4 vAlign=center><FONT color=#cc0000
   face="Verdana, Arial, Helvetica, Sans-Serif" size=-2><B>For
   <FONT face="Verdana, Arial, Helvetica, Sans-Serif"
   size=-2>Where can I play Blackjack online?
<img src="http://www.qksrv.net/image-814820-1934751" width="1"
 height="1" border="0">

Usually the code for banner ads isn't this long—it's typically one or two lines of HTML. The code for this ad is long because it's an interactive banner; instead of just clicking the banner, the user can type a search phrase into a text box in the banner.

Pasting the Ad Code into the Web Page

I'm assuming that you've copied the ad code to the Windows Clipboard as described in the preceding section, and you're ready to paste the code into the web page. This is the easy part!

  1. Highlight the line where you want to paste the ad code. Your display should look similar to Figure 25.

  2. Figure 25 Highlighting the line where the ad will go.

  3. Paste the code by pressing Ctrl+V or selecting Edit, Paste from the menu in your editing software. After pasting, you should see something similar to Figure 26.

  4. Figure 26 After pasting the ad code.

  5. Save the edited file.

Now, aren't you glad you put in those starting and ending markers for that ad code? When you want to replace this code with yet another advertiser's code, you'll simply highlight everything between the starting and ending markers and paste the new ad code.

Okay, we're ready to make sure that the ad code works correctly. First, let's take a look at the sample web site with the old ad (see Figure 27).

Figure 27 Our sample web site (http://www.ProfessorF.com).

In your browser, open the web page in which you just placed the new ad. In our sample site, the web page with the new ad looks like Figure 28.

Figure 28 Web page with new ad.

That's it! You now know how to sign up with an Internet ad broker, sign up with advertisers, and place those advertisers' ads on your web page. You're ready to start making money! However, selecting good ads and properly placing them on your web pages is only the first step to making money through advertising. You still need to instrument your site to increase the chance that users will actually click the ads—within the restrictions set forth by your advertisers, which usually means no bots and no artificial incentives. We'll examine the issue of information payments in next week's article. In terms of the autonomous business model, this looks like Figure 29, steps [3] and [4].

Figure 29 What we'll cover next.

Until then, have fun looking for and placing good ads in the pages for your personal web business.

  • + Share This
  • 🔖 Save To Your Account

InformIT Promotional Mailings & Special Offers

I would like to receive exclusive offers and hear about products from InformIT and its family of brands. I can unsubscribe at any time.


Pearson Education, Inc., 221 River Street, Hoboken, New Jersey 07030, (Pearson) presents this site to provide information about products and services that can be purchased through this site.

This privacy notice provides an overview of our commitment to privacy and describes how we collect, protect, use and share personal information collected through this site. Please note that other Pearson websites and online products and services have their own separate privacy policies.

Collection and Use of Information

To conduct business and deliver products and services, Pearson collects and uses personal information in several ways in connection with this site, including:

Questions and Inquiries

For inquiries and questions, we collect the inquiry or question, together with name, contact details (email address, phone number and mailing address) and any other additional information voluntarily submitted to us through a Contact Us form or an email. We use this information to address the inquiry and respond to the question.

Online Store

For orders and purchases placed through our online store on this site, we collect order details, name, institution name and address (if applicable), email address, phone number, shipping and billing addresses, credit/debit card information, shipping options and any instructions. We use this information to complete transactions, fulfill orders, communicate with individuals placing orders or visiting the online store, and for related purposes.


Pearson may offer opportunities to provide feedback or participate in surveys, including surveys evaluating Pearson products, services or sites. Participation is voluntary. Pearson collects information requested in the survey questions and uses the information to evaluate, support, maintain and improve products, services or sites, develop new products and services, conduct educational research and for other purposes specified in the survey.

Contests and Drawings

Occasionally, we may sponsor a contest or drawing. Participation is optional. Pearson collects name, contact information and other information specified on the entry form for the contest or drawing to conduct the contest or drawing. Pearson may collect additional personal information from the winners of a contest or drawing in order to award the prize and for tax reporting purposes, as required by law.


If you have elected to receive email newsletters or promotional mailings and special offers but want to unsubscribe, simply email information@informit.com.

Service Announcements

On rare occasions it is necessary to send out a strictly service related announcement. For instance, if our service is temporarily suspended for maintenance we might send users an email. Generally, users may not opt-out of these communications, though they can deactivate their account information. However, these communications are not promotional in nature.

Customer Service

We communicate with users on a regular basis to provide requested services and in regard to issues relating to their account we reply via email or phone in accordance with the users' wishes when a user submits their information through our Contact Us form.

Other Collection and Use of Information

Application and System Logs

Pearson automatically collects log data to help ensure the delivery, availability and security of this site. Log data may include technical information about how a user or visitor connected to this site, such as browser type, type of computer/device, operating system, internet service provider and IP address. We use this information for support purposes and to monitor the health of the site, identify problems, improve service, detect unauthorized access and fraudulent activity, prevent and respond to security incidents and appropriately scale computing resources.

Web Analytics

Pearson may use third party web trend analytical services, including Google Analytics, to collect visitor information, such as IP addresses, browser types, referring pages, pages visited and time spent on a particular site. While these analytical services collect and report information on an anonymous basis, they may use cookies to gather web trend information. The information gathered may enable Pearson (but not the third party web trend services) to link information with application and system log data. Pearson uses this information for system administration and to identify problems, improve service, detect unauthorized access and fraudulent activity, prevent and respond to security incidents, appropriately scale computing resources and otherwise support and deliver this site and its services.

Cookies and Related Technologies

This site uses cookies and similar technologies to personalize content, measure traffic patterns, control security, track use and access of information on this site, and provide interest-based messages and advertising. Users can manage and block the use of cookies through their browser. Disabling or blocking certain cookies may limit the functionality of this site.

Do Not Track

This site currently does not respond to Do Not Track signals.


Pearson uses appropriate physical, administrative and technical security measures to protect personal information from unauthorized access, use and disclosure.


This site is not directed to children under the age of 13.


Pearson may send or direct marketing communications to users, provided that

  • Pearson will not use personal information collected or processed as a K-12 school service provider for the purpose of directed or targeted advertising.
  • Such marketing is consistent with applicable law and Pearson's legal obligations.
  • Pearson will not knowingly direct or send marketing communications to an individual who has expressed a preference not to receive marketing.
  • Where required by applicable law, express or implied consent to marketing exists and has not been withdrawn.

Pearson may provide personal information to a third party service provider on a restricted basis to provide marketing solely on behalf of Pearson or an affiliate or customer for whom Pearson is a service provider. Marketing preferences may be changed at any time.

Correcting/Updating Personal Information

If a user's personally identifiable information changes (such as your postal address or email address), we provide a way to correct or update that user's personal data provided to us. This can be done on the Account page. If a user no longer desires our service and desires to delete his or her account, please contact us at customer-service@informit.com and we will process the deletion of a user's account.


Users can always make an informed choice as to whether they should proceed with certain services offered by InformIT. If you choose to remove yourself from our mailing list(s) simply visit the following page and uncheck any communication you no longer want to receive: www.informit.com/u.aspx.

Sale of Personal Information

Pearson does not rent or sell personal information in exchange for any payment of money.

While Pearson does not sell personal information, as defined in Nevada law, Nevada residents may email a request for no sale of their personal information to NevadaDesignatedRequest@pearson.com.

Supplemental Privacy Statement for California Residents

California residents should read our Supplemental privacy statement for California residents in conjunction with this Privacy Notice. The Supplemental privacy statement for California residents explains Pearson's commitment to comply with California law and applies to personal information of California residents collected in connection with this site and the Services.

Sharing and Disclosure

Pearson may disclose personal information, as follows:

  • As required by law.
  • With the consent of the individual (or their parent, if the individual is a minor)
  • In response to a subpoena, court order or legal process, to the extent permitted or required by law
  • To protect the security and safety of individuals, data, assets and systems, consistent with applicable law
  • In connection the sale, joint venture or other transfer of some or all of its company or assets, subject to the provisions of this Privacy Notice
  • To investigate or address actual or suspected fraud or other illegal activities
  • To exercise its legal rights, including enforcement of the Terms of Use for this site or another contract
  • To affiliated Pearson companies and other companies and organizations who perform work for Pearson and are obligated to protect the privacy of personal information consistent with this Privacy Notice
  • To a school, organization, company or government agency, where Pearson collects or processes the personal information in a school setting or on behalf of such organization, company or government agency.


This web site contains links to other sites. Please be aware that we are not responsible for the privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of each and every web site that collects Personal Information. This privacy statement applies solely to information collected by this web site.

Requests and Contact

Please contact us about this Privacy Notice or if you have any requests or questions relating to the privacy of your personal information.

Changes to this Privacy Notice

We may revise this Privacy Notice through an updated posting. We will identify the effective date of the revision in the posting. Often, updates are made to provide greater clarity or to comply with changes in regulatory requirements. If the updates involve material changes to the collection, protection, use or disclosure of Personal Information, Pearson will provide notice of the change through a conspicuous notice on this site or other appropriate way. Continued use of the site after the effective date of a posted revision evidences acceptance. Please contact us if you have questions or concerns about the Privacy Notice or any objection to any revisions.

Last Update: November 17, 2020