Home > Articles > Home & Office Computing > The Web/Virtual Worlds/Social Networking

  • Print
  • + Share This
This chapter is from the book

This chapter is from the book

More About Posts

Now that we have all the basics of the Editor down, it’s time to look at things specific to Posts and Pages. First up are Posts. In Chapter 17, when we talk about using WordPress to make a “website,” we’ll really tap into clever ways to use Posts to get content grouped and gathered how you’d like them to be. And when combined with Custom Post Types, things get really interesting and fun. For now, let’s stick with standard posts as blog posts and start off with Post Formats.

Post Formats

When Tumblr came onto the scene in 2007, it turned the blogging world on its head. Instead of focusing on posts as posts, Tumblr looked at each type of content and developed styles to match and reflect the content. So, yes, Text (a post in the WordPress world) is pretty straightforward, but the way Tumblr styled quotes, pictures, updates (like Twitter tweets), and other content was quite interesting and appealing to people. In 2011, WordPress 3.1 first included Post Formats as a way to appeal and keep up with the Tumblr phenomenon. By officially codifying Post Formats into the WordPress core, it made it easier for theme developers to take advantage of, making certain kinds of posts look different from others just by letting users click an option button in the Post Editor. The standard Post Formats are as follows:

  • Aside
  • Gallery
  • Link
  • Image
  • Quote
  • Status
  • Video
  • Audio
  • Chat

Asides and Status are designed to be like Facebook updates (Asides) or tweets (Status). Chat is designed to look like a conversation through instant messaging or any other back and forth with people. Gallery and Image are for multiple (Gallery) or single (Image) images to show them off. Video is for showing a video as the sole piece of content. Likewise, Audio is for embedded audio files (like for podcasting). Finally, Link is for sharing just a single link to another website.

How each of these Post Formats look for your theme—and even which ones are supported—is truly dependent on the theme developer herself. For example, Twenty Eleven doesn’t have Chat, Audio, or Video Post Formats included, and Figure 11.36 shows you what a few of the Post Formats look like in Twenty Eleven (not terribly fancy).

Figure 11.36

Figure 11.36 Some Post Formats in Twenty Eleven.

For the most part, using Post Formats is like creating any other post. The only trick is seeing how they look when the post is published. For example, Asides and Statuses in Twenty Eleven don’t show the title of the Post on the home page. However, if you have a listing of Recent Posts (by using the Recent Post widget), if you skip the title entirely, there will be an entry with the post’s ID number (such as 204). So you might need to put a title in so the rest of the site (and regular post) looks logical. The best way to learn about Post Formats is to try them and use them. If you don’t like how they look, just click the option button from whatever the format was to Standard, and it’s a “regular post.” One of the longer-term projects within the WordPress development community is to work on how you set and use Post Formats. Right now, the debate is still going on about how to handle Post Formats in the Editor. I’m pretty confident that by the time this book is in your hands, Post Formats in the Post Editor will look different than they do now.

How to Use Categories

Categories are one of the key underpinnings of Posts in WordPress. Because all posts must belong to at least one category (and if you don’t set one, one will be set for you), categories are the main way to organize your posts in WordPress. Pages, remember, can’t be assigned to Categories (pages stand alone). So, what are categories anyway? Categories are big buckets to group content together. If you have a site about crafts, you might have categories for knitting, crocheting, pottery, and card making. If you have a site about cars, you might have categories for makes (Ford, Chevy, Toyota) or models (sport, SUV, trucks) or whatever your niche is. Categories are the large groups that you can use to put posts together. Categories can have subcategories, as well, so if you have a knitting category, you might have subcategories for hats, sweaters, or scarves. A category about Ford cars could have subcategories for the various Ford models (Mustang, F-150, Focus, Model-A, Model-T). Categories are all about organizing your content.

Before you can assign posts to categories, you need to create them first. There are two ways to do that. One is within the Post Editor and the other is in the Category manager. Let’s look at the Post Editor first. Opening the post from Figure 11.25, I’m going to create a category of Photography to file it under (right now, it’s just Uncategorized).

After reopening the post in the Editor, on the right side I click +Add New Category, and there is a form field I can fill in. I put in Photography (Figure 11.37) and then click Add New Category. The Category is created, and now I uncheck Uncategorized (because I don’t want that to be one of the post’s categories anymore) (Figure 11.38). When I click Update post, the new category will be set for the post.

Figure 11.37

Figure 11.37 Creating a new category.

Figure 11.38

Figure 11.38 Category created.

Now if wanted a subcategory for Photography, I would click +Add New Category again, and after Enter the New Category (I’m using Magic Hour), I use the pull-down menu to select Photography from the list (Figure 11.39) and then click Add New Category. I now have a subcategory of Photography in the list above indented from its parent (Figure 11.40).

Figure 11.39

Figure 11.39 Creating a subcategory.

Figure 11.40

Figure 11.40 Subcategory created.

That’s creating Categories within the Post Editor. If you click the link in the main Admin menu bar below Posts, labeled Categories, you come to the Category management screen (Figure 11.41). From here, you can see all the categories for the site and how many posts are in that category. You can see on the left side the area to create categories, and it works the same as within the Post Editor. The Description field is optional, but some themes use it to add information to the top of Category archive pages (all the posts within that Category). To find out if your theme supports it, put a description in for one of your categories, and go to the Category archive. You can jump to the Category archive for any of your categories by passing your mouse over the name of a category and clicking the View link. This brings us to editing existing categories. Let’s fix that Uncategorized category once and for all. Passing my mouse under Uncategorized, I click Edit and get to a screen where I can edit everything about the category. In Figure 11.42, you can see I’ve changed the name to Everything Else and added a description. Notice that the field Slug is blank? It used to have Uncategorized in it, and I deleted it so when I changed the name of the category, the slug would be updated as well. The Slug is what is used for the URL of the Category archive. Figure 11.43 shows the new category listing with the updated category name, slug, and description. You might have noticed that unlike the other two categories, I can’t delete Everything Else. That’s because it’s the default category. If I switched to a different category under Writing settings, then I could delete the category.

Figure 11.41

Figure 11.41 Main category management screen.

Figure 11.42

Figure 11.42 Editing Uncategorized.

Figure 11.43

Figure 11.43 Category editing complete.

The topic of Categories and Tags can get pretty confusing, but remember that Categories are big topics that many posts could fall under. Even subcategories are “big” topics, just not as big as their parents. Now Tags are something slightly different.

What Are Tags?

Tags in WordPress are essentially keywords specific to that particular post. Although you can use the same tag on different posts (meaning they are all about that specific topic), Tags are meant to be specific. The line between what makes a good tag and what makes a good category is pretty blurry. After a while if you’ve tagged a lot of posts with the same tag, you might want to promote it to a Category. Likewise, if you think you’re going to have a lot of posts about a certain category and it turns out you don’t, you might want to make it a tag. There are plugins to help you make this switch as well as a manual way I’ll talk about later in this chapter.

Just like Categories, you can add Tags in the Post Editor or through a special Tag management page. Back to the Pretty Pictures post, below Categories is the space for Tags. You can enter as many Tags at once as you like, separated by commas. Click Add when you’re done (Figure 11.44). You can always keep adding tags; you don’t have to add them all at once. When you click Update, the tags will be set. Notice that tags don’t have a hierarchy. There are no parent or child tags. Tags are all equal and are all keywords.

Figure 11.44

Figure 11.44 Adding tags within a post.

Click the Tags link from the Admin button area and you’ll come to the Tag management screen (Figure 11.45). Just like categories, you can create and edit tags in the same way. Because there is no “default” tag (tags are completely optional for posts), you can delete any tag you want. Editing works the same way as Categories (with the exception of setting a Parent).

Figure 11.45

Figure 11.45 Tag management screen.

In the examples I’ve been using, we’re been adding tags and categories to existing posts; typically, you add tags and categories to posts before they are published. This makes sure that readers and search engines all know the context of a post when they first see it. And as you’ve seen, you can always add and remove categories from any post after it’s been published.

That does it for the special powers that Posts have. Now it’s Pages’ turn, and although Pages might seem pretty boring, standing alone and all, Page templates are so interesting and powerful that they make Pages a superhero in a league of its own.

  • + Share This
  • 🔖 Save To Your Account

InformIT Promotional Mailings & Special Offers

I would like to receive exclusive offers and hear about products from InformIT and its family of brands. I can unsubscribe at any time.

Overview


Pearson Education, Inc., 221 River Street, Hoboken, New Jersey 07030, (Pearson) presents this site to provide information about products and services that can be purchased through this site.

This privacy notice provides an overview of our commitment to privacy and describes how we collect, protect, use and share personal information collected through this site. Please note that other Pearson websites and online products and services have their own separate privacy policies.

Collection and Use of Information


To conduct business and deliver products and services, Pearson collects and uses personal information in several ways in connection with this site, including:

Questions and Inquiries

For inquiries and questions, we collect the inquiry or question, together with name, contact details (email address, phone number and mailing address) and any other additional information voluntarily submitted to us through a Contact Us form or an email. We use this information to address the inquiry and respond to the question.

Online Store

For orders and purchases placed through our online store on this site, we collect order details, name, institution name and address (if applicable), email address, phone number, shipping and billing addresses, credit/debit card information, shipping options and any instructions. We use this information to complete transactions, fulfill orders, communicate with individuals placing orders or visiting the online store, and for related purposes.

Surveys

Pearson may offer opportunities to provide feedback or participate in surveys, including surveys evaluating Pearson products, services or sites. Participation is voluntary. Pearson collects information requested in the survey questions and uses the information to evaluate, support, maintain and improve products, services or sites, develop new products and services, conduct educational research and for other purposes specified in the survey.

Contests and Drawings

Occasionally, we may sponsor a contest or drawing. Participation is optional. Pearson collects name, contact information and other information specified on the entry form for the contest or drawing to conduct the contest or drawing. Pearson may collect additional personal information from the winners of a contest or drawing in order to award the prize and for tax reporting purposes, as required by law.

Newsletters

If you have elected to receive email newsletters or promotional mailings and special offers but want to unsubscribe, simply email information@informit.com.

Service Announcements

On rare occasions it is necessary to send out a strictly service related announcement. For instance, if our service is temporarily suspended for maintenance we might send users an email. Generally, users may not opt-out of these communications, though they can deactivate their account information. However, these communications are not promotional in nature.

Customer Service

We communicate with users on a regular basis to provide requested services and in regard to issues relating to their account we reply via email or phone in accordance with the users' wishes when a user submits their information through our Contact Us form.

Other Collection and Use of Information


Application and System Logs

Pearson automatically collects log data to help ensure the delivery, availability and security of this site. Log data may include technical information about how a user or visitor connected to this site, such as browser type, type of computer/device, operating system, internet service provider and IP address. We use this information for support purposes and to monitor the health of the site, identify problems, improve service, detect unauthorized access and fraudulent activity, prevent and respond to security incidents and appropriately scale computing resources.

Web Analytics

Pearson may use third party web trend analytical services, including Google Analytics, to collect visitor information, such as IP addresses, browser types, referring pages, pages visited and time spent on a particular site. While these analytical services collect and report information on an anonymous basis, they may use cookies to gather web trend information. The information gathered may enable Pearson (but not the third party web trend services) to link information with application and system log data. Pearson uses this information for system administration and to identify problems, improve service, detect unauthorized access and fraudulent activity, prevent and respond to security incidents, appropriately scale computing resources and otherwise support and deliver this site and its services.

Cookies and Related Technologies

This site uses cookies and similar technologies to personalize content, measure traffic patterns, control security, track use and access of information on this site, and provide interest-based messages and advertising. Users can manage and block the use of cookies through their browser. Disabling or blocking certain cookies may limit the functionality of this site.

Do Not Track

This site currently does not respond to Do Not Track signals.

Security


Pearson uses appropriate physical, administrative and technical security measures to protect personal information from unauthorized access, use and disclosure.

Children


This site is not directed to children under the age of 13.

Marketing


Pearson may send or direct marketing communications to users, provided that

  • Pearson will not use personal information collected or processed as a K-12 school service provider for the purpose of directed or targeted advertising.
  • Such marketing is consistent with applicable law and Pearson's legal obligations.
  • Pearson will not knowingly direct or send marketing communications to an individual who has expressed a preference not to receive marketing.
  • Where required by applicable law, express or implied consent to marketing exists and has not been withdrawn.

Pearson may provide personal information to a third party service provider on a restricted basis to provide marketing solely on behalf of Pearson or an affiliate or customer for whom Pearson is a service provider. Marketing preferences may be changed at any time.

Correcting/Updating Personal Information


If a user's personally identifiable information changes (such as your postal address or email address), we provide a way to correct or update that user's personal data provided to us. This can be done on the Account page. If a user no longer desires our service and desires to delete his or her account, please contact us at customer-service@informit.com and we will process the deletion of a user's account.

Choice/Opt-out


Users can always make an informed choice as to whether they should proceed with certain services offered by InformIT. If you choose to remove yourself from our mailing list(s) simply visit the following page and uncheck any communication you no longer want to receive: www.informit.com/u.aspx.

Sale of Personal Information


Pearson does not rent or sell personal information in exchange for any payment of money.

While Pearson does not sell personal information, as defined in Nevada law, Nevada residents may email a request for no sale of their personal information to NevadaDesignatedRequest@pearson.com.

Supplemental Privacy Statement for California Residents


California residents should read our Supplemental privacy statement for California residents in conjunction with this Privacy Notice. The Supplemental privacy statement for California residents explains Pearson's commitment to comply with California law and applies to personal information of California residents collected in connection with this site and the Services.

Sharing and Disclosure


Pearson may disclose personal information, as follows:

  • As required by law.
  • With the consent of the individual (or their parent, if the individual is a minor)
  • In response to a subpoena, court order or legal process, to the extent permitted or required by law
  • To protect the security and safety of individuals, data, assets and systems, consistent with applicable law
  • In connection the sale, joint venture or other transfer of some or all of its company or assets, subject to the provisions of this Privacy Notice
  • To investigate or address actual or suspected fraud or other illegal activities
  • To exercise its legal rights, including enforcement of the Terms of Use for this site or another contract
  • To affiliated Pearson companies and other companies and organizations who perform work for Pearson and are obligated to protect the privacy of personal information consistent with this Privacy Notice
  • To a school, organization, company or government agency, where Pearson collects or processes the personal information in a school setting or on behalf of such organization, company or government agency.

Links


This web site contains links to other sites. Please be aware that we are not responsible for the privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of each and every web site that collects Personal Information. This privacy statement applies solely to information collected by this web site.

Requests and Contact


Please contact us about this Privacy Notice or if you have any requests or questions relating to the privacy of your personal information.

Changes to this Privacy Notice


We may revise this Privacy Notice through an updated posting. We will identify the effective date of the revision in the posting. Often, updates are made to provide greater clarity or to comply with changes in regulatory requirements. If the updates involve material changes to the collection, protection, use or disclosure of Personal Information, Pearson will provide notice of the change through a conspicuous notice on this site or other appropriate way. Continued use of the site after the effective date of a posted revision evidences acceptance. Please contact us if you have questions or concerns about the Privacy Notice or any objection to any revisions.

Last Update: November 17, 2020