Your "homework assignment" is to come up with a topic for your own personal Web business that meets the four conditions (properties) listed in the preceding section. I've already listed two of my own sites that have these properties: Dating Expert.com and YesNoMaybe.com. Spend some time trying to come up with your own topic. In fact, make a list of topics and pick the best one. Mail your list to me: ProfessorF@informit.com. While I can't answer each email personally, my responses will try to cover the main issues or problems that arise in your email. Alternatively, you can post your ideas to the content forum. Good luck, and I look forward to your responses.