Home > Articles > Mobile Application Development & Programming

This chapter is from the book

Performing the Review

So, how do we evaluate? We can’t speak for all bloggers, but we’ll give you an idea of the process we personally use for reviews. We start with app reviews. A discussion of hardware reviews follows in the next section. If you’re coming to this book with a different kind of product, make sure to read both sections because they contain hints as to how reviews take place on real-world blogs.

Our evaluation begins by looking at the description of the app on the App Store. Has the developer provided a concise description of what the app does? Does the pitch include screenshots or a video that shows off details of the user interface in action? All these items make a good—or bad—first impression on us.

We install the app. Do we run into any difficulties installing the app? Apps should load quickly, launch perfectly the first time, and provide a fast and simple setup. We note when the app crashes the first time launched, or if we can’t get the app configured in a few minutes.

Next, we use the app in the manner in which it is intended. If it’s a game, we’ll see if it grabs our attention and holds it for more than just a few minutes. Steve was sent an “Angry Birds” clone to review that looked pretty darned good at first glance. After a few minutes of play, he found that the app would occasionally skip levels for no known reason, and he quickly reached a level that he could not win. Frustration set in, and he soon stopped using the app. It didn’t get a glowing review.

We look at when the app was last updated. If it’s been several months to over a year since an update was issued, we question whether the developer is devoted and committed to utilizing user feedback to make improvements or provide stability in an ever-changing operating system ecosystem. Would you enjoy eating stale bread?

When the app is complex and/or expensive (over $4.99 U.S.), we check if it offers a free or “lite” version. Many users want to take apps for test drives before making long-term commitments.

We look to see how the app fits within a developer’s related offerings, not just as a standalone item. Are all the good bits of the app hidden behind in-app upgrade pay walls? Is the app covered in advertisements or cross promotion? Those are usually hints that developers are looking at users as cash cows, not valued customers.

Then, there’s data entry. How well does the app safeguard your data? Entering data demands a huge investment of time; an app needs to be reliable and offer data backups, exports, and imports, perhaps via iCloud or Dropbox. Does it do that?

Basically, we look at the app holistically, as if we were the target users testing it out in the most common conditions we can manage. We run it through its paces and try to use it in as near real-life conditions as possible.

What About Accessories and Other Hardware?

We approach hardware reviews with the same steps as we do software, but we try out each product out using as many real-world conditions as possible. We bring the item into the field and use it as the developer recommended. We feel it, manipulate it, and try to give it a full workout in the ways we think it might encounter during normal use. If you say that an iPad case is completely waterproof, we’re going to test that claim, even if it means that we’re risking ruining our expensive hardware for a review.

We’re looking to see if the hardware is well made. We check to see if it’s easy to break. Most importantly, we try to decide if the item does what it promises in the marketing text. Does it fulfill the basic utility promised by the vendor?

Many items that sound like great ideas on the website when you’re clicking Purchase don’t work as well in real use. We pay attention to battery life, connectors, durability, and convenience. If a battery booster weighs 5 pounds, you’re not likely to carry it around in your pocket with your phone.

The endpoint of hardware reviews is to provide an evaluation of whether the product is solid and offers good value.

InformIT Promotional Mailings & Special Offers

I would like to receive exclusive offers and hear about products from InformIT and its family of brands. I can unsubscribe at any time.


Pearson Education, Inc., 221 River Street, Hoboken, New Jersey 07030, (Pearson) presents this site to provide information about products and services that can be purchased through this site.

This privacy notice provides an overview of our commitment to privacy and describes how we collect, protect, use and share personal information collected through this site. Please note that other Pearson websites and online products and services have their own separate privacy policies.

Collection and Use of Information

To conduct business and deliver products and services, Pearson collects and uses personal information in several ways in connection with this site, including:

Questions and Inquiries

For inquiries and questions, we collect the inquiry or question, together with name, contact details (email address, phone number and mailing address) and any other additional information voluntarily submitted to us through a Contact Us form or an email. We use this information to address the inquiry and respond to the question.

Online Store

For orders and purchases placed through our online store on this site, we collect order details, name, institution name and address (if applicable), email address, phone number, shipping and billing addresses, credit/debit card information, shipping options and any instructions. We use this information to complete transactions, fulfill orders, communicate with individuals placing orders or visiting the online store, and for related purposes.


Pearson may offer opportunities to provide feedback or participate in surveys, including surveys evaluating Pearson products, services or sites. Participation is voluntary. Pearson collects information requested in the survey questions and uses the information to evaluate, support, maintain and improve products, services or sites, develop new products and services, conduct educational research and for other purposes specified in the survey.

Contests and Drawings

Occasionally, we may sponsor a contest or drawing. Participation is optional. Pearson collects name, contact information and other information specified on the entry form for the contest or drawing to conduct the contest or drawing. Pearson may collect additional personal information from the winners of a contest or drawing in order to award the prize and for tax reporting purposes, as required by law.


If you have elected to receive email newsletters or promotional mailings and special offers but want to unsubscribe, simply email information@informit.com.

Service Announcements

On rare occasions it is necessary to send out a strictly service related announcement. For instance, if our service is temporarily suspended for maintenance we might send users an email. Generally, users may not opt-out of these communications, though they can deactivate their account information. However, these communications are not promotional in nature.

Customer Service

We communicate with users on a regular basis to provide requested services and in regard to issues relating to their account we reply via email or phone in accordance with the users' wishes when a user submits their information through our Contact Us form.

Other Collection and Use of Information

Application and System Logs

Pearson automatically collects log data to help ensure the delivery, availability and security of this site. Log data may include technical information about how a user or visitor connected to this site, such as browser type, type of computer/device, operating system, internet service provider and IP address. We use this information for support purposes and to monitor the health of the site, identify problems, improve service, detect unauthorized access and fraudulent activity, prevent and respond to security incidents and appropriately scale computing resources.

Web Analytics

Pearson may use third party web trend analytical services, including Google Analytics, to collect visitor information, such as IP addresses, browser types, referring pages, pages visited and time spent on a particular site. While these analytical services collect and report information on an anonymous basis, they may use cookies to gather web trend information. The information gathered may enable Pearson (but not the third party web trend services) to link information with application and system log data. Pearson uses this information for system administration and to identify problems, improve service, detect unauthorized access and fraudulent activity, prevent and respond to security incidents, appropriately scale computing resources and otherwise support and deliver this site and its services.

Cookies and Related Technologies

This site uses cookies and similar technologies to personalize content, measure traffic patterns, control security, track use and access of information on this site, and provide interest-based messages and advertising. Users can manage and block the use of cookies through their browser. Disabling or blocking certain cookies may limit the functionality of this site.

Do Not Track

This site currently does not respond to Do Not Track signals.


Pearson uses appropriate physical, administrative and technical security measures to protect personal information from unauthorized access, use and disclosure.


This site is not directed to children under the age of 13.


Pearson may send or direct marketing communications to users, provided that

  • Pearson will not use personal information collected or processed as a K-12 school service provider for the purpose of directed or targeted advertising.
  • Such marketing is consistent with applicable law and Pearson's legal obligations.
  • Pearson will not knowingly direct or send marketing communications to an individual who has expressed a preference not to receive marketing.
  • Where required by applicable law, express or implied consent to marketing exists and has not been withdrawn.

Pearson may provide personal information to a third party service provider on a restricted basis to provide marketing solely on behalf of Pearson or an affiliate or customer for whom Pearson is a service provider. Marketing preferences may be changed at any time.

Correcting/Updating Personal Information

If a user's personally identifiable information changes (such as your postal address or email address), we provide a way to correct or update that user's personal data provided to us. This can be done on the Account page. If a user no longer desires our service and desires to delete his or her account, please contact us at customer-service@informit.com and we will process the deletion of a user's account.


Users can always make an informed choice as to whether they should proceed with certain services offered by InformIT. If you choose to remove yourself from our mailing list(s) simply visit the following page and uncheck any communication you no longer want to receive: www.informit.com/u.aspx.

Sale of Personal Information

Pearson does not rent or sell personal information in exchange for any payment of money.

While Pearson does not sell personal information, as defined in Nevada law, Nevada residents may email a request for no sale of their personal information to NevadaDesignatedRequest@pearson.com.

Supplemental Privacy Statement for California Residents

California residents should read our Supplemental privacy statement for California residents in conjunction with this Privacy Notice. The Supplemental privacy statement for California residents explains Pearson's commitment to comply with California law and applies to personal information of California residents collected in connection with this site and the Services.

Sharing and Disclosure

Pearson may disclose personal information, as follows:

  • As required by law.
  • With the consent of the individual (or their parent, if the individual is a minor)
  • In response to a subpoena, court order or legal process, to the extent permitted or required by law
  • To protect the security and safety of individuals, data, assets and systems, consistent with applicable law
  • In connection the sale, joint venture or other transfer of some or all of its company or assets, subject to the provisions of this Privacy Notice
  • To investigate or address actual or suspected fraud or other illegal activities
  • To exercise its legal rights, including enforcement of the Terms of Use for this site or another contract
  • To affiliated Pearson companies and other companies and organizations who perform work for Pearson and are obligated to protect the privacy of personal information consistent with this Privacy Notice
  • To a school, organization, company or government agency, where Pearson collects or processes the personal information in a school setting or on behalf of such organization, company or government agency.


This web site contains links to other sites. Please be aware that we are not responsible for the privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of each and every web site that collects Personal Information. This privacy statement applies solely to information collected by this web site.

Requests and Contact

Please contact us about this Privacy Notice or if you have any requests or questions relating to the privacy of your personal information.

Changes to this Privacy Notice

We may revise this Privacy Notice through an updated posting. We will identify the effective date of the revision in the posting. Often, updates are made to provide greater clarity or to comply with changes in regulatory requirements. If the updates involve material changes to the collection, protection, use or disclosure of Personal Information, Pearson will provide notice of the change through a conspicuous notice on this site or other appropriate way. Continued use of the site after the effective date of a posted revision evidences acceptance. Please contact us if you have questions or concerns about the Privacy Notice or any objection to any revisions.

Last Update: November 17, 2020