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Summary

Social media makes it easy to create and find an active community in your industry. Participating in a community is a wonderful way for customers and exhibitors to get to know each other year round, not just at a three-day event. As an exhibitor, when you are an active member in that community, you reap the benefits of word-of-mouth marketing and loyalty. You also expand your customer base beyond those who are attending the show in person. Now let’s get you the support you’re going to need.

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