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Likes Prove People Are Paying Attention

In this age of TV, Internet, handheld devices, and digital signage, the battle for customers' attention is the first one you must win. Consumers are barraged by thousands of marketing messages a day.4 Getting their attention for even 30 seconds of that day is a victory in the war for their business. When you run a Facebook page and post into people's news streams, every like and comment proves that they still see you and you're still relevant to them. You're still in the game to get more business from them.

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