Home > Articles

This chapter is from the book

Improving Performance in General

The subtitle of this book is Building High-Performance Java Apps with Google App Engine because this book focuses on performance optimization more than do other books. This section provides a general overview of possibilities for performance optimization.

Optimizing Your Data Model for Performance

If you model your data for the App Engine datastore the same way you model your data for a relational database, you can be certain that you will run into performance problems at some point. The way the App Engine datastore divides data over multiple machines in the cloud is fundamentally different from the way a relational database stores data on disk. In many cases, you need to do the exact opposite of what you are used to doing. For example, you need to denormalize your data instead of normalizing it.

Because you can store arrays of data, there is less need of relationships between tables, although you should be cautious if you feel the need to index the array, because the size of your total index may explode.

You should consider the need for transactions before you set up your data model. Transactions require entity groups, and larger entity groups may harm scalability.

Chapter 4, “Data Modeling for the Google App Engine Datastore,” presents a detailed discussion of datastore characteristics. Using the APIs is demonstrated in Chapter 10, “Storing Data in the Datastore and Blobstore.”

Avoiding Redundant Processing Using Cache

Many time-consuming tasks are done repeatedly for subsequent requests—think of tasks that require gathering data or processing intensive calculations. The same processing might be repeated for a single visitor or for multiple visitors.

Proper caching can help avoid repetitive processes. This book explains both fine-grained caching using memcache and page-level caching on the Internet. See Chapter 14, “Optimizing Performance Using the Memory Cache,” for in-depth information.

Postponing Long-Running Tasks Using the Task Queue

In many cases, high responsiveness is more important than high performance. Responding quickly to a visitor’s request can sometimes be done by postponing the actual work. As long as the visitor can trust that the work will be done eventually, he or she will be pleased with the quick response.

The Task Queue API can be used in multiple ways. You can preschedule tasks at regular intervals, or you can post tasks to the queue on demand. Both methods can help improve performance and responsiveness.

Details on Task Queue are discussed in Chapter 12, “Running Background Work with the Task Queue API and Cron.”

Improving Page Load Performance in the Browser

A high-performing server is practically useless if the page loading in the browser ruins the total response time. For example, if your HTML is full of useless elements, classes, and IDs, your Cascading Style Sheet (CSS) file beats the size of an average phone book, and you reach a megabyte of JavaScript files, all server-side efforts are lost. You could make it even worse by adding one or more Flash files in your page. But then you are clearly working in the wrong direction.

With HTML5 and CSS3, you hardly need Flash anymore except, perhaps, for an incidental video player being used until HTML5 videos are sufficiently mature. The newly added elements in HTML5 may help you downsize your CSS files. The less specific your CSS file, the easier it is to maintain.

The way you load your JavaScript has a large impact on the page load time. Loading JavaScript unobtrusively at the bottom of the page allows the rest of the page to render before the JavaScript is interpreted. This improves the responsiveness to the visitor.

Part III, “User Interface Design Essentials,” covers HTML5, CSS3, JavaScript, and AJAX, providing details on browser optimization from a technical perspective.

Working with Asynchronous APIs

Page loading generally does not entail heavy data processing. Mostly it consists of waiting for services such as the datastore to respond. If you know in advance that you need to make multiple backend requests and the backend requests are independent of each other, you can work with asynchronous APIs.

One of the most important asynchronous APIs is described in Chapter 10, “Storing Data in the Datastore and Blobstore.”

Optimizing Your Application before Deployment

Some performance optimizations are a result of planning and designing. The more effective performance improvements usually result from careful experimentation and measurements.

You can profile calls to Google’s backend services using AppStats. Most of the overhead in an average App Engine application is in the backend calls. If you do a lot of heavy lifting in your own code, you are encouraged to profile this code and optimize where possible.

AppStats is explained in Chapter 19, “Assuring Quality Using Measuring Tools.”

InformIT Promotional Mailings & Special Offers

I would like to receive exclusive offers and hear about products from InformIT and its family of brands. I can unsubscribe at any time.


Pearson Education, Inc., 221 River Street, Hoboken, New Jersey 07030, (Pearson) presents this site to provide information about products and services that can be purchased through this site.

This privacy notice provides an overview of our commitment to privacy and describes how we collect, protect, use and share personal information collected through this site. Please note that other Pearson websites and online products and services have their own separate privacy policies.

Collection and Use of Information

To conduct business and deliver products and services, Pearson collects and uses personal information in several ways in connection with this site, including:

Questions and Inquiries

For inquiries and questions, we collect the inquiry or question, together with name, contact details (email address, phone number and mailing address) and any other additional information voluntarily submitted to us through a Contact Us form or an email. We use this information to address the inquiry and respond to the question.

Online Store

For orders and purchases placed through our online store on this site, we collect order details, name, institution name and address (if applicable), email address, phone number, shipping and billing addresses, credit/debit card information, shipping options and any instructions. We use this information to complete transactions, fulfill orders, communicate with individuals placing orders or visiting the online store, and for related purposes.


Pearson may offer opportunities to provide feedback or participate in surveys, including surveys evaluating Pearson products, services or sites. Participation is voluntary. Pearson collects information requested in the survey questions and uses the information to evaluate, support, maintain and improve products, services or sites, develop new products and services, conduct educational research and for other purposes specified in the survey.

Contests and Drawings

Occasionally, we may sponsor a contest or drawing. Participation is optional. Pearson collects name, contact information and other information specified on the entry form for the contest or drawing to conduct the contest or drawing. Pearson may collect additional personal information from the winners of a contest or drawing in order to award the prize and for tax reporting purposes, as required by law.


If you have elected to receive email newsletters or promotional mailings and special offers but want to unsubscribe, simply email information@informit.com.

Service Announcements

On rare occasions it is necessary to send out a strictly service related announcement. For instance, if our service is temporarily suspended for maintenance we might send users an email. Generally, users may not opt-out of these communications, though they can deactivate their account information. However, these communications are not promotional in nature.

Customer Service

We communicate with users on a regular basis to provide requested services and in regard to issues relating to their account we reply via email or phone in accordance with the users' wishes when a user submits their information through our Contact Us form.

Other Collection and Use of Information

Application and System Logs

Pearson automatically collects log data to help ensure the delivery, availability and security of this site. Log data may include technical information about how a user or visitor connected to this site, such as browser type, type of computer/device, operating system, internet service provider and IP address. We use this information for support purposes and to monitor the health of the site, identify problems, improve service, detect unauthorized access and fraudulent activity, prevent and respond to security incidents and appropriately scale computing resources.

Web Analytics

Pearson may use third party web trend analytical services, including Google Analytics, to collect visitor information, such as IP addresses, browser types, referring pages, pages visited and time spent on a particular site. While these analytical services collect and report information on an anonymous basis, they may use cookies to gather web trend information. The information gathered may enable Pearson (but not the third party web trend services) to link information with application and system log data. Pearson uses this information for system administration and to identify problems, improve service, detect unauthorized access and fraudulent activity, prevent and respond to security incidents, appropriately scale computing resources and otherwise support and deliver this site and its services.

Cookies and Related Technologies

This site uses cookies and similar technologies to personalize content, measure traffic patterns, control security, track use and access of information on this site, and provide interest-based messages and advertising. Users can manage and block the use of cookies through their browser. Disabling or blocking certain cookies may limit the functionality of this site.

Do Not Track

This site currently does not respond to Do Not Track signals.


Pearson uses appropriate physical, administrative and technical security measures to protect personal information from unauthorized access, use and disclosure.


This site is not directed to children under the age of 13.


Pearson may send or direct marketing communications to users, provided that

  • Pearson will not use personal information collected or processed as a K-12 school service provider for the purpose of directed or targeted advertising.
  • Such marketing is consistent with applicable law and Pearson's legal obligations.
  • Pearson will not knowingly direct or send marketing communications to an individual who has expressed a preference not to receive marketing.
  • Where required by applicable law, express or implied consent to marketing exists and has not been withdrawn.

Pearson may provide personal information to a third party service provider on a restricted basis to provide marketing solely on behalf of Pearson or an affiliate or customer for whom Pearson is a service provider. Marketing preferences may be changed at any time.

Correcting/Updating Personal Information

If a user's personally identifiable information changes (such as your postal address or email address), we provide a way to correct or update that user's personal data provided to us. This can be done on the Account page. If a user no longer desires our service and desires to delete his or her account, please contact us at customer-service@informit.com and we will process the deletion of a user's account.


Users can always make an informed choice as to whether they should proceed with certain services offered by InformIT. If you choose to remove yourself from our mailing list(s) simply visit the following page and uncheck any communication you no longer want to receive: www.informit.com/u.aspx.

Sale of Personal Information

Pearson does not rent or sell personal information in exchange for any payment of money.

While Pearson does not sell personal information, as defined in Nevada law, Nevada residents may email a request for no sale of their personal information to NevadaDesignatedRequest@pearson.com.

Supplemental Privacy Statement for California Residents

California residents should read our Supplemental privacy statement for California residents in conjunction with this Privacy Notice. The Supplemental privacy statement for California residents explains Pearson's commitment to comply with California law and applies to personal information of California residents collected in connection with this site and the Services.

Sharing and Disclosure

Pearson may disclose personal information, as follows:

  • As required by law.
  • With the consent of the individual (or their parent, if the individual is a minor)
  • In response to a subpoena, court order or legal process, to the extent permitted or required by law
  • To protect the security and safety of individuals, data, assets and systems, consistent with applicable law
  • In connection the sale, joint venture or other transfer of some or all of its company or assets, subject to the provisions of this Privacy Notice
  • To investigate or address actual or suspected fraud or other illegal activities
  • To exercise its legal rights, including enforcement of the Terms of Use for this site or another contract
  • To affiliated Pearson companies and other companies and organizations who perform work for Pearson and are obligated to protect the privacy of personal information consistent with this Privacy Notice
  • To a school, organization, company or government agency, where Pearson collects or processes the personal information in a school setting or on behalf of such organization, company or government agency.


This web site contains links to other sites. Please be aware that we are not responsible for the privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of each and every web site that collects Personal Information. This privacy statement applies solely to information collected by this web site.

Requests and Contact

Please contact us about this Privacy Notice or if you have any requests or questions relating to the privacy of your personal information.

Changes to this Privacy Notice

We may revise this Privacy Notice through an updated posting. We will identify the effective date of the revision in the posting. Often, updates are made to provide greater clarity or to comply with changes in regulatory requirements. If the updates involve material changes to the collection, protection, use or disclosure of Personal Information, Pearson will provide notice of the change through a conspicuous notice on this site or other appropriate way. Continued use of the site after the effective date of a posted revision evidences acceptance. Please contact us if you have questions or concerns about the Privacy Notice or any objection to any revisions.

Last Update: November 17, 2020