A Sneak Peek at What's to Come
But let's start by taking a look at some of the social media entrepreneurs who are featured in this book. They'll share their success secrets with you and reveal how they shaped and developed the online personas that have won them and their businesses the power to reach millions worldwide. All of them have a simple message to share, and all of them have used the advice featured within this book to turn their individual brands into online superstars.
For more than 25 years, Lori McNee has lived with her family in the beautiful Rocky Mountains of central Idaho. A native of California and raised in the Southwest, Lori cultivated her interest in art and wildlife during her childhood. Today, Lori is an internationally recognized professional artist and art-marketing expert whose broad spectrum of artwork includes still life, landscape, and nature paintings.
Along with her fine arts business, Lori also juggles a professional blogging, writing, and public-speaking career. She freely shares valuable fine art advice as well as art business and social media guidance on her popular blog, FineArtTips.com. Lori ranks as one of the "Most Influential Artists" on Twitter and among "The Top 100 Most Powerful Women on Twitter." She is a television hostess for Plum TV and has been featured in magazines, books, and blogs, including The Huffington Post, Los Angeles Times, Southwest Art Magazine, Wildscapes Magazine, American Art Collector, Money Dummy Blog, Artists Network, Art Bistro, and Art Talk Magazine. She has been named among the "Top 10 Up and Coming Women Bloggers" and "Twitter's Top 75 Badass Women." In addition, Lori is on the Board of Advisors for Plein Air Magazine.
Choosing to work in a business she was passionate about was only the starting point for the success of Lori's brand. Taking the business from dream to mainstream came about by clever social media implementation using the tips and tricks we share with you throughout this book.
Jessica Northey describes herself as "taking over country music radio one tweet at a time." She has found a unique way of using social media to launch new artists onto radio. She shares her secrets with us later in the book, including her optimization techniques, which are now being implemented at top radio stations across the nation and in training programs that span a variety of businesses (everything, in fact, from real estate to the Walter Cronkite School of Journalism).
With a personal network of more than 160,000 followers and a second-order influence of over 4 million (more about the importance of this later in the book), Jessica is ranked in the top 500 most influential people on Twitter and, according to Fast Company Magazine, is one of the 150 most influential people in social media today.
A successful blogger and an avid user of social media, Danny is one of the leading authorities on digital media and the predictive web in Europe. He is a European representative in Porter Novelli's Global Digital Council and heads up Porter Novelli's social media efforts in Europe, the Middle East, and Africa. He is based at @PNBR5, a social media lab at the very core of Porter Novelli, Brussels, from where he coordinates its cross-border digital activities.
Danny studied Educational Sciences and Agogics, the social science relating to the promotion of personal, social, and cultural welfare. His healthy passion for people, Schrödinger's cat, quantum mechanics, and The Hitchhiker's Guide to the Galaxy make him an unorthodox, out-of-the-box thinker.
Danny was a journalist for eight years and one of the first Belgian journalists to cover the Internet. His portfolio included several Belgian newspapers and various publications of the Roularta Media Group. He was a freelancer for the Meridian News service in the United Kingdom and was the cofounder/chief editor of Le Grand Boulevard, a stylish monthly news magazine. He also worked for Belgian National Radio and in local television.
A passionate presenter, Danny speaks regularly on the integrated use of digital media, web 3.0, augmented reality, predictive web, crowdsourcing and metrics, and conversation management. He has conducted media and digital media training sessions and seminars for brands and organizations all over the world. In addition, his vision for digital and social media is voiced daily through his Twitter channel, @dannydevriendt; his personal blog, www.heliade.net; and many online forums.