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This chapter is from the book

It All Starts with Personality

Your unique brand personality is key to making a successful and immediate impact. Knowing what you are "all about" in the real world is the starting point to projecting your business successfully in the virtual world of social media. So be sure you have a clear and concise mission statement that you can easily explain in 140 characters or less. We talk more about your brand personality in Chapter 2, "The Changing Social Landscape of Communication," and provide some tips to ensure that your message says all it possibly can about the strength of your brand, making its personality shine and giving it real and immediate social media oomph.

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