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Connecting, Communicating, and Collaborating with LinkedIn Groups

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Patrice-Anne Rutledge shows you how to make the most of the new changes to LinkedIn Groups, including how to find a job or promote your business through strategic group participation.
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If you've used LinkedIn for any period of time, you've probably browsed through LinkedIn Groups. You might have even joined a group or two. But few people really take advantage of everything groups have to offer in terms of their networking potential.

With LinkedIn Groups, you can

  • Network and share ideas with industry peers.
  • Research and learn about a wide range of professional topics.
  • Discover job leads and recruit quality talent.
  • Promote your career or business.
  • Brand yourself as an expert.

LinkedIn recently redesigned LinkedIn Groups to make groups easier to use and more social. In this article, I'll highlight the changes and provide some tips on making the most of group participation.

LinkedIn Groups: Your Strategic Plan for Success

Although it can be fun just browsing through all the information in a LinkedIn group, it's best to strategize how you want to maximize the time you spend participating in groups. Before searching for groups to join, think about what you hope to accomplish from your group participation.

Are you looking for a job? Seeking career-change advice about a new profession? Looking for candidates for your current job openings? Hoping to generate sales and publicity for your business? Whatever your goals, think strategically about which groups and group activities will help you achieve them. This can take some trial and error, but it's worth the effort.

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