Home > Articles > Home & Office Computing > The Web/Virtual Worlds/Social Networking

  • Print
  • + Share This
This chapter is from the book

Adding or Editing Basic Information

What I'm calling basic information for Google Places does seem pretty basic: business name, address, phone, email address, website, description, and categories.

If you are creating a new listing, you enter this basic information in the first web page that appears. If you are editing an existing listing, this basic information appears first in a longer web page.

Follow the steps in the previous section to bring up the entry screen for basic Google Places information. Then follow these steps to enter or edit it, as shown in Figure 5.2.

Figure 5.2

Figure 5.2 Tell Google Places where your business is located.

  1. Enter or edit the name and address of your business.

    As you enter address information, the map will display a marker, and pan and zoom to show the marker's location close up.

    It's quite common for address information to be incorrect for large sites, and not unheard of for smaller ones.

  2. If the marker location is incorrect, click the Fix Incorrect Marker Location link. Follow the instructions onscreen to get the marker location right.

    A dialog will appear, as shown in Figure 5.3, to enable you to move the marker location. For a large site, such as a national park, you might have to pan and zoom quite a bit to get the right location. You might also want to consult with others about the right spot to direct visitors to.

    Figure 5.3

    Figure 5.3 You can help get Google's maps right for your business.

  3. Enter or edit your business phone number.

    It's best if this number has the same area code and even exchange—the first three digits of a seven-digit local phone number—as other nearby businesses. This reassures customers that you're truly local.

  4. Click the Add More Phone Numbers link if you want to list an alternative phone, mobile phone, fax number, and/or TTY/TDD for use by deaf people. Then enter the additional numbers.

    It's traditional for a business to have a single, land-line number (not a mobile phone number). However, you should add additional numbers if it will help people reach you in a way that you're ready to be reached.

    For instance, if you add a mobile phone number, you help people reach you off hours and send text messages to you. However, you also enable them to call you at 3 a.m. with a seemingly urgent message, delivered in another language or with a strong accent, from some distant part of the world. Be sure you're ready for this. If you give a fax number, be sure you can always have the fax machine ready, with paper and toner in it. If you're not ready for the possible hassles, it's best not to list that specific type of number.

  5. Enter or edit your business email address.

    This is a tough one; entering a personal email address looks a bit informal and unprofessional, whereas entering something official-looking, such as info@mybiz.com, looks intimidating—and implies that the email might not get an answer anytime soon. A name such as manager@mybiz.com might send just the right impression. See Lesson 4 for information about how to sign up for a Google email account, which you can customize to forward mail to your usual account.

  6. Enter or edit your company website address, if you have one and want to bring it to the attention of Google Places visitors at this time. If not, click the I Don't Have a Website check box.

    It's good to have a company website, but you should send people to it only if it's good-looking, up-to-date, and accurate enough to reflect well on you.

  7. Enter a description of your business, as shown in Figure 5.2, up to 200 characters.

    This description is important marketing copy, but it should be written in plain English, simply describing your business. It should read as if it were written by an independent observer, although not a particularly critical one. The description text can also help with search engine optimization (SEO) for your business.

  8. Enter or edit the categories in which your business belongs. To add additional categories, click the Add Another Category link.

    Enter up to five categories that are appropriate for your business. You can enter category names as they occur to you; as you type, Google uses your partial entry to display suggestions in a scrolling list. You must enter at least one category that matches one of the suggestions. You can also enter custom category names, or use the list in Appendix A, "Places Categories," to use the category names suggested by Google. See Appendix A for a complete discussion.

  9. If you are entering a new listing, you'll be finished with the first page, and have the opportunity to click the Submit button. If you are happy with the information you have added so far, click Submit. If you aren't, click the Sign Out link in the upper-right corner of your screen to terminate the process.

    If you click Submit, Google creates your business listing. The next screen will enable you to add additional details. When you click Submit on that screen, the additional details are added to your listing.

    If you click Sign Out, however, all your changes will be lost, including any categories you have entered.

If you are creating the listing for the first time, and want to be clever, you can open another browser window or tab and go to http://www.google.com/places. You should see a list with the business listing you just created in it. Quickly close the browser window or tab to avoid confusing Google's databases by entering similar information from two places at once.

  • + Share This
  • 🔖 Save To Your Account

InformIT Promotional Mailings & Special Offers

I would like to receive exclusive offers and hear about products from InformIT and its family of brands. I can unsubscribe at any time.


Pearson Education, Inc., 221 River Street, Hoboken, New Jersey 07030, (Pearson) presents this site to provide information about products and services that can be purchased through this site.

This privacy notice provides an overview of our commitment to privacy and describes how we collect, protect, use and share personal information collected through this site. Please note that other Pearson websites and online products and services have their own separate privacy policies.

Collection and Use of Information

To conduct business and deliver products and services, Pearson collects and uses personal information in several ways in connection with this site, including:

Questions and Inquiries

For inquiries and questions, we collect the inquiry or question, together with name, contact details (email address, phone number and mailing address) and any other additional information voluntarily submitted to us through a Contact Us form or an email. We use this information to address the inquiry and respond to the question.

Online Store

For orders and purchases placed through our online store on this site, we collect order details, name, institution name and address (if applicable), email address, phone number, shipping and billing addresses, credit/debit card information, shipping options and any instructions. We use this information to complete transactions, fulfill orders, communicate with individuals placing orders or visiting the online store, and for related purposes.


Pearson may offer opportunities to provide feedback or participate in surveys, including surveys evaluating Pearson products, services or sites. Participation is voluntary. Pearson collects information requested in the survey questions and uses the information to evaluate, support, maintain and improve products, services or sites, develop new products and services, conduct educational research and for other purposes specified in the survey.

Contests and Drawings

Occasionally, we may sponsor a contest or drawing. Participation is optional. Pearson collects name, contact information and other information specified on the entry form for the contest or drawing to conduct the contest or drawing. Pearson may collect additional personal information from the winners of a contest or drawing in order to award the prize and for tax reporting purposes, as required by law.


If you have elected to receive email newsletters or promotional mailings and special offers but want to unsubscribe, simply email information@informit.com.

Service Announcements

On rare occasions it is necessary to send out a strictly service related announcement. For instance, if our service is temporarily suspended for maintenance we might send users an email. Generally, users may not opt-out of these communications, though they can deactivate their account information. However, these communications are not promotional in nature.

Customer Service

We communicate with users on a regular basis to provide requested services and in regard to issues relating to their account we reply via email or phone in accordance with the users' wishes when a user submits their information through our Contact Us form.

Other Collection and Use of Information

Application and System Logs

Pearson automatically collects log data to help ensure the delivery, availability and security of this site. Log data may include technical information about how a user or visitor connected to this site, such as browser type, type of computer/device, operating system, internet service provider and IP address. We use this information for support purposes and to monitor the health of the site, identify problems, improve service, detect unauthorized access and fraudulent activity, prevent and respond to security incidents and appropriately scale computing resources.

Web Analytics

Pearson may use third party web trend analytical services, including Google Analytics, to collect visitor information, such as IP addresses, browser types, referring pages, pages visited and time spent on a particular site. While these analytical services collect and report information on an anonymous basis, they may use cookies to gather web trend information. The information gathered may enable Pearson (but not the third party web trend services) to link information with application and system log data. Pearson uses this information for system administration and to identify problems, improve service, detect unauthorized access and fraudulent activity, prevent and respond to security incidents, appropriately scale computing resources and otherwise support and deliver this site and its services.

Cookies and Related Technologies

This site uses cookies and similar technologies to personalize content, measure traffic patterns, control security, track use and access of information on this site, and provide interest-based messages and advertising. Users can manage and block the use of cookies through their browser. Disabling or blocking certain cookies may limit the functionality of this site.

Do Not Track

This site currently does not respond to Do Not Track signals.


Pearson uses appropriate physical, administrative and technical security measures to protect personal information from unauthorized access, use and disclosure.


This site is not directed to children under the age of 13.


Pearson may send or direct marketing communications to users, provided that

  • Pearson will not use personal information collected or processed as a K-12 school service provider for the purpose of directed or targeted advertising.
  • Such marketing is consistent with applicable law and Pearson's legal obligations.
  • Pearson will not knowingly direct or send marketing communications to an individual who has expressed a preference not to receive marketing.
  • Where required by applicable law, express or implied consent to marketing exists and has not been withdrawn.

Pearson may provide personal information to a third party service provider on a restricted basis to provide marketing solely on behalf of Pearson or an affiliate or customer for whom Pearson is a service provider. Marketing preferences may be changed at any time.

Correcting/Updating Personal Information

If a user's personally identifiable information changes (such as your postal address or email address), we provide a way to correct or update that user's personal data provided to us. This can be done on the Account page. If a user no longer desires our service and desires to delete his or her account, please contact us at customer-service@informit.com and we will process the deletion of a user's account.


Users can always make an informed choice as to whether they should proceed with certain services offered by InformIT. If you choose to remove yourself from our mailing list(s) simply visit the following page and uncheck any communication you no longer want to receive: www.informit.com/u.aspx.

Sale of Personal Information

Pearson does not rent or sell personal information in exchange for any payment of money.

While Pearson does not sell personal information, as defined in Nevada law, Nevada residents may email a request for no sale of their personal information to NevadaDesignatedRequest@pearson.com.

Supplemental Privacy Statement for California Residents

California residents should read our Supplemental privacy statement for California residents in conjunction with this Privacy Notice. The Supplemental privacy statement for California residents explains Pearson's commitment to comply with California law and applies to personal information of California residents collected in connection with this site and the Services.

Sharing and Disclosure

Pearson may disclose personal information, as follows:

  • As required by law.
  • With the consent of the individual (or their parent, if the individual is a minor)
  • In response to a subpoena, court order or legal process, to the extent permitted or required by law
  • To protect the security and safety of individuals, data, assets and systems, consistent with applicable law
  • In connection the sale, joint venture or other transfer of some or all of its company or assets, subject to the provisions of this Privacy Notice
  • To investigate or address actual or suspected fraud or other illegal activities
  • To exercise its legal rights, including enforcement of the Terms of Use for this site or another contract
  • To affiliated Pearson companies and other companies and organizations who perform work for Pearson and are obligated to protect the privacy of personal information consistent with this Privacy Notice
  • To a school, organization, company or government agency, where Pearson collects or processes the personal information in a school setting or on behalf of such organization, company or government agency.


This web site contains links to other sites. Please be aware that we are not responsible for the privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of each and every web site that collects Personal Information. This privacy statement applies solely to information collected by this web site.

Requests and Contact

Please contact us about this Privacy Notice or if you have any requests or questions relating to the privacy of your personal information.

Changes to this Privacy Notice

We may revise this Privacy Notice through an updated posting. We will identify the effective date of the revision in the posting. Often, updates are made to provide greater clarity or to comply with changes in regulatory requirements. If the updates involve material changes to the collection, protection, use or disclosure of Personal Information, Pearson will provide notice of the change through a conspicuous notice on this site or other appropriate way. Continued use of the site after the effective date of a posted revision evidences acceptance. Please contact us if you have questions or concerns about the Privacy Notice or any objection to any revisions.

Last Update: November 17, 2020