Internet years are currently introducing a new thought continuum for the computer industries, one that is challenging to companies that compete in this space. The challenge is to establish success criteria that embrace greatly reduced technology development life cycles.
The Internet has emerged as an effective and inexpensive means for new competitors, and well-established competitors, to quickly earn a "brand" presence. They can perform this "branding" while providing support for their customers, their business partners, their supply chain constituents, and especially their employees and any other prime influences. This is done in an environment where changes occur rapidly and where products and business relationships are in constant flux.