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Like this article? We recommend AdWords Targeting and Placements

AdWords Targeting and Placements

Not all Google ads appear on Google, of course. Google targets advertisements to its Search Network partners (like AOL) and the Display Network (like YouTube and websites that have opted into the Display Network for a piece of the Google AdWords action). This section of the exam will test you on the targeting to these partners, search targeting, opting in and out of certain types of partner sites, locations and languages, and mobile targeting. You'll also be challenged with creating campaigns that mix and match these features—for example, French speakers located in Belgium.

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