#2: Create a Complete, Concise, and Current Profile
Although creating a good profile sounds like an obvious goal, not every LinkedIn user is clear about what a “good” profile really includes, at least in terms of what will generate the right kind of visibility. To me, the best profile is complete, concise, and current. Here’s how to achieve each of these objectives:
- Complete. Understand that LinkedIn’s definition of “100 percent complete” (see Figure 1) simply means that you’ve entered data in all the required fields. It can’t accurately determine the quality of that data. In fact, you could enter meaningless content in your profile and still be 100 percent complete. To achieve true completion, analyze your profile content to verify that it’s meaningful and relevant to your goals.
- Concise. Your LinkedIn profile isn’t the place for extensive information. LinkedIn members scan your profile to see if it’s worth a more detailed look. Capture their attention and interest by summarizing your most pertinent qualifications. If you want to provide more informationsuch as a resume, brochure, other documentattach it using one of LinkedIn’s applications. To do so, select Application Directory from the More drop-down list on the global navigation bar. Box.net Files, Google Presentation, SlideShare Presentations, and Portfolio Display are all good choices for attaching documents to your profile.
- Current. An outdated profile doesn’t attract much attention. Be sure to update your LinkedIn profile with any changes in your professional life, including job changes, new education, and new skills. Keep any documents you attach using LinkedIn Applications current as well, such as a resume, brochure, work sample, or presentation. Post regular updates so that your network knows what’s new and you remain on their radar through the Network Activity section on their home page.
Figure 1 If you’re not at 100 percent complete, LinkedIn suggests profile content to add.