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Final Thoughts

Communicating valuable insights and developing breakthrough concepts is a resource in itself. After your team has a few success stories, start exploring how to provide this capability as part of your offering to clients. Most companies struggle to break free from legacy processes, making slight improvements to their products over time—all the while missing out on the next generation of industry change.

Build a portfolio of the big ideas you've nurtured. Where possible, visualize your process with storyboards, charts, and graphs that illustrate the value of the work and capture the results. Present all of this information to your executives as a new piece of the business offering—creative solutions to big problems. You may have designed a brand-new job for yourself in the process. Not a bad day's work!

Now get busy, innovators.

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