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  1. Other applications such as word processors apply styling such as font type and size to each individual object. When you cut-and-paste this content into your web page all this styling content comes along with it causing the markup to become cluttered with unnecessary code. The Import File feature strips away most of this extra code and makes it easier for you to format the content properly for the web.
  2. To separate and group content HTML uses tags. Any content placed between a beginning and an end tag is considered by the browser to be styled by this tag and its attributes and is displayed accordingly. When you apply a particular style to content in Design view you are really wrapping this content in specific tags.
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