See Larry E. Ribstein, "From Bricks to Pajamas: The Law and Economics of Amateur Journalism," 48 Wm. & Mary L. Rev. 185 (2006), at 53.
 Note that if a co-blogger is deemed an independent contractor to the entity, then the co-blogger will retain ownership of his or her copyrights. See the section "The Law of Co-Blogging" in part 1 of this series.
 The "corporate veil" will protect bloggers as investors, but will not provide protection for bloggers’ actions as the principal tortfeasor or as employees, directors, or officers of the corporation.
 See posting of Bill Sjostrom to Truth on the Market, "Legal Structure for Co-Blogging," (April 23, 2006, 10:50 a.m. EST), discussing the choices based on circumstances and goals.
 See posting of Eugene Volokh to the Volokh Conspiracy, "Bloggers—You May Already Have Blogging Libel Insurance," (February 8, 2005, 2:53 p.m. EST).
 See Ribstein, supra note 1, advocating that judges consider the law and economics of blogging as part of the adjudication process.