Home > Articles

Using Graphics and Photos in FrontPage 2003

FrontPage 2003 makes it easy to add a graphical flair to your pages, even if you're not remotely artistic. Learn how to place graphics and photos on a Web page, when to use GIF, JPEG, and PNG, how to arrange graphics alongside text, and how to add hyperlinks and captions.
This chapter is from the book

Although the World Wide Web is primarily a written medium, all of your well-chosen words will be for naught unless people stick around long enough to read them.

To entice visitors to your site and keep them coming back, you can surround your text with eye-catching graphics, digital photos, and other Web browser window dressing. FrontPage 2003 makes it easy to add a graphical flair to your pages, even if you're not remotely artistic.

You don't even need your own graphics—FrontPage includes a clip art archive containing thousands of icons, drawings, and photographs that you can use on your own pages.

In this hour, you will learn

  • How to place graphics and photos on a Web page

  • When to use each of the popular graphics file formats: GIF, JPEG, and PNG

  • How to arrange graphics alongside text

  • How to add hyperlinks and captions to a graphic

Work with Graphics in Different Formats

Before you start working with graphics, it's important to learn what kind of formats you should be using. Visual imagery can be represented on a computer in dozens of different formats, but the budding Web designer needs to be familiar with only three: GIF, JPEG, and PNG.

You probably have some of these files on your computer already: Look for anything with the file extensions .gif, .jpg, or .png.

Most images on the World Wide Web are in either Graphics Interchange Format (GIF) or Joint Photographic Experts Group (JPEG) format. A newer format that's becoming popular is Portable Network Graphics (PNG).

GIF Graphics

The GIF format holds images that are limited to 256 colors. This is ideal for simple images with lots of solid color (menu buttons), small graphics (icons, ads), and other images that don't require much fine detail.

If a photo is to be displayed as a GIF, it must first be reduced so that no more than 256 different colors appear in the image.


GIF files can become prohibitive to use on the Web if an image is large or complex. Even if a photo was reduced to 256 colors, it might still be too large for publication on your site—visitors wouldn't want to stick around until it finishes loading.

The GIF format supports two special effects that are popular on the Web: transparency and animation.

Transparency is a technique that makes a portion of a graphic blend in with the background of the page, which can be a solid color or a graphic. Transparency works by designating one color in a GIF graphic as the transparent color, which will not be displayed when the graphic is shown on a Web page. To see this in action, look at two GIF graphics on a page in Figure 3.1.

The Web page shown in Figure 3.1 has a striped background. The trumpet on the left does not have a transparent color, so you see the entire graphic, which includes a white square around the instrument. The trumpet on the right has been created with that particular shade of white chosen as its transparent color, so you can't see it—the stripes on the page show through.

Figure 3.1Figure 3.1 Viewing nontransparent and transparent graphics.

A GIF graphic can be animated by displaying several related GIF images in sequence. These images are stored together in a single file with information on how long to display each image, the order of display, and the number of times to loop through the sequence.

You've undoubtedly seen hundreds of animated GIF graphics as you browse the Web; they are a favorite technique of advertisers.

You'll learn how to select a background and create your own transparent and animated GIF graphics in Hour 10, "Make a Site Look Great with Graphics."

JPEG Graphics

The JPEG format holds photo-quality graphics that may contain thousands of different colors. To make the file size reasonable, making the graphics faster to download on the Web or be transferred by other means, JPEG uses a data-compression technique that makes the file size smaller at the expense of image quality.

When a JPEG file is created by a digital camera, scanner, or software, a balance is struck between size and quality. The higher the clarity and color depth of the image are, the larger the size of the file is.

Because of compression, JPEG is usually the best choice for complex images with a large number of colors. JPEG files are good at displaying scanned photographs that don't have large areas of solid colors.

JPEG is often a poor choice for images with large areas of a single color. Because of how compression is handled, wavy lines (often called "jaggies") will appear along the edges of any solid blocks of color, making the image appear more blurry.

PNG Graphics

The PNG format was introduced to be a replacement and enhancement for GIF and JPEG graphics. It can be used to display images with 256 or fewer colors, like a GIF (PNG-8 format), and images with thousands of colors, like a JPEG (PNG-24 format). PNG graphics also can support transparency and other special effects.

Web site designers have been slow to choose PNG because it wasn't always supported in Web browsers. Internet Explorer 4 and Netscape Navigator 4 were the first editions of either program that could display PNG graphics without the help of a plug-in (a program that extends the browser's capabilities).

Today, the current versions of the five most popular browsers—Internet Explorer, Netscape Navigator, Mozilla, Opera, and Safari—support PNG, although most do not support all of its features.

Selecting the Right Format

Using FrontPage, you can add graphics to a site in several other formats with which you might be familiar: BMP (Windows bitmap), EPS (Encapsulated PostScript), RAS (Raster), TGA (Truevision Targa Graphics Adaptor), TIFF (Tagged Image File), and WMF (Windows Metafile).

When you add one of these graphics to a page and then save it, FrontPage converts it to GIF format if it contains 256 or fewer colors, or JPEG format if it contains more.

The software encourages you to use only GIF or JPEG, offering the following recommendations on one of its dialog boxes:

  • "GIF: Best for line art and computer-generated drawings. Only 256 colors. Insufficient color for many photos."

  • "JPEG: Best for photos. Accurate color and small file size. Bad for line art and computer-generated drawings."

  • "PNG-8: Similar to GIF but with better color support. This format isn't very common and isn't supported by all browsers."

  • "PNG-24: Similar to JPEG but with lossless compression and usually larger file size. This format isn't very common and isn't supported by all browsers."

My own rule of thumb is to use JPEG for photos and use GIF or PNG for everything else. When a GIF graphic is so visually complex or large that its file size is 30K or larger, I make the graphic simpler or replace it with something else. This keeps the graphic from taking an excessive amount of time to appear when a Web user on a dial-up modem connection views it on a page.

InformIT Promotional Mailings & Special Offers

I would like to receive exclusive offers and hear about products from InformIT and its family of brands. I can unsubscribe at any time.


Pearson Education, Inc., 221 River Street, Hoboken, New Jersey 07030, (Pearson) presents this site to provide information about products and services that can be purchased through this site.

This privacy notice provides an overview of our commitment to privacy and describes how we collect, protect, use and share personal information collected through this site. Please note that other Pearson websites and online products and services have their own separate privacy policies.

Collection and Use of Information

To conduct business and deliver products and services, Pearson collects and uses personal information in several ways in connection with this site, including:

Questions and Inquiries

For inquiries and questions, we collect the inquiry or question, together with name, contact details (email address, phone number and mailing address) and any other additional information voluntarily submitted to us through a Contact Us form or an email. We use this information to address the inquiry and respond to the question.

Online Store

For orders and purchases placed through our online store on this site, we collect order details, name, institution name and address (if applicable), email address, phone number, shipping and billing addresses, credit/debit card information, shipping options and any instructions. We use this information to complete transactions, fulfill orders, communicate with individuals placing orders or visiting the online store, and for related purposes.


Pearson may offer opportunities to provide feedback or participate in surveys, including surveys evaluating Pearson products, services or sites. Participation is voluntary. Pearson collects information requested in the survey questions and uses the information to evaluate, support, maintain and improve products, services or sites, develop new products and services, conduct educational research and for other purposes specified in the survey.

Contests and Drawings

Occasionally, we may sponsor a contest or drawing. Participation is optional. Pearson collects name, contact information and other information specified on the entry form for the contest or drawing to conduct the contest or drawing. Pearson may collect additional personal information from the winners of a contest or drawing in order to award the prize and for tax reporting purposes, as required by law.


If you have elected to receive email newsletters or promotional mailings and special offers but want to unsubscribe, simply email information@informit.com.

Service Announcements

On rare occasions it is necessary to send out a strictly service related announcement. For instance, if our service is temporarily suspended for maintenance we might send users an email. Generally, users may not opt-out of these communications, though they can deactivate their account information. However, these communications are not promotional in nature.

Customer Service

We communicate with users on a regular basis to provide requested services and in regard to issues relating to their account we reply via email or phone in accordance with the users' wishes when a user submits their information through our Contact Us form.

Other Collection and Use of Information

Application and System Logs

Pearson automatically collects log data to help ensure the delivery, availability and security of this site. Log data may include technical information about how a user or visitor connected to this site, such as browser type, type of computer/device, operating system, internet service provider and IP address. We use this information for support purposes and to monitor the health of the site, identify problems, improve service, detect unauthorized access and fraudulent activity, prevent and respond to security incidents and appropriately scale computing resources.

Web Analytics

Pearson may use third party web trend analytical services, including Google Analytics, to collect visitor information, such as IP addresses, browser types, referring pages, pages visited and time spent on a particular site. While these analytical services collect and report information on an anonymous basis, they may use cookies to gather web trend information. The information gathered may enable Pearson (but not the third party web trend services) to link information with application and system log data. Pearson uses this information for system administration and to identify problems, improve service, detect unauthorized access and fraudulent activity, prevent and respond to security incidents, appropriately scale computing resources and otherwise support and deliver this site and its services.

Cookies and Related Technologies

This site uses cookies and similar technologies to personalize content, measure traffic patterns, control security, track use and access of information on this site, and provide interest-based messages and advertising. Users can manage and block the use of cookies through their browser. Disabling or blocking certain cookies may limit the functionality of this site.

Do Not Track

This site currently does not respond to Do Not Track signals.


Pearson uses appropriate physical, administrative and technical security measures to protect personal information from unauthorized access, use and disclosure.


This site is not directed to children under the age of 13.


Pearson may send or direct marketing communications to users, provided that

  • Pearson will not use personal information collected or processed as a K-12 school service provider for the purpose of directed or targeted advertising.
  • Such marketing is consistent with applicable law and Pearson's legal obligations.
  • Pearson will not knowingly direct or send marketing communications to an individual who has expressed a preference not to receive marketing.
  • Where required by applicable law, express or implied consent to marketing exists and has not been withdrawn.

Pearson may provide personal information to a third party service provider on a restricted basis to provide marketing solely on behalf of Pearson or an affiliate or customer for whom Pearson is a service provider. Marketing preferences may be changed at any time.

Correcting/Updating Personal Information

If a user's personally identifiable information changes (such as your postal address or email address), we provide a way to correct or update that user's personal data provided to us. This can be done on the Account page. If a user no longer desires our service and desires to delete his or her account, please contact us at customer-service@informit.com and we will process the deletion of a user's account.


Users can always make an informed choice as to whether they should proceed with certain services offered by InformIT. If you choose to remove yourself from our mailing list(s) simply visit the following page and uncheck any communication you no longer want to receive: www.informit.com/u.aspx.

Sale of Personal Information

Pearson does not rent or sell personal information in exchange for any payment of money.

While Pearson does not sell personal information, as defined in Nevada law, Nevada residents may email a request for no sale of their personal information to NevadaDesignatedRequest@pearson.com.

Supplemental Privacy Statement for California Residents

California residents should read our Supplemental privacy statement for California residents in conjunction with this Privacy Notice. The Supplemental privacy statement for California residents explains Pearson's commitment to comply with California law and applies to personal information of California residents collected in connection with this site and the Services.

Sharing and Disclosure

Pearson may disclose personal information, as follows:

  • As required by law.
  • With the consent of the individual (or their parent, if the individual is a minor)
  • In response to a subpoena, court order or legal process, to the extent permitted or required by law
  • To protect the security and safety of individuals, data, assets and systems, consistent with applicable law
  • In connection the sale, joint venture or other transfer of some or all of its company or assets, subject to the provisions of this Privacy Notice
  • To investigate or address actual or suspected fraud or other illegal activities
  • To exercise its legal rights, including enforcement of the Terms of Use for this site or another contract
  • To affiliated Pearson companies and other companies and organizations who perform work for Pearson and are obligated to protect the privacy of personal information consistent with this Privacy Notice
  • To a school, organization, company or government agency, where Pearson collects or processes the personal information in a school setting or on behalf of such organization, company or government agency.


This web site contains links to other sites. Please be aware that we are not responsible for the privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of each and every web site that collects Personal Information. This privacy statement applies solely to information collected by this web site.

Requests and Contact

Please contact us about this Privacy Notice or if you have any requests or questions relating to the privacy of your personal information.

Changes to this Privacy Notice

We may revise this Privacy Notice through an updated posting. We will identify the effective date of the revision in the posting. Often, updates are made to provide greater clarity or to comply with changes in regulatory requirements. If the updates involve material changes to the collection, protection, use or disclosure of Personal Information, Pearson will provide notice of the change through a conspicuous notice on this site or other appropriate way. Continued use of the site after the effective date of a posted revision evidences acceptance. Please contact us if you have questions or concerns about the Privacy Notice or any objection to any revisions.

Last Update: November 17, 2020