Home > Articles

This chapter is from the book

Story-Creation Tips

NBC-TV Today Show correspondent Bob Dotson is, I think, the best human-interest feature-story TV reporter. Dotson has received more than 50 awards. The National Press Photographers Association award committee wrote, "Bob Dotson's reports help us understand ourselves a bit better. They show that all our lives are important and really matter. After all, this country was built not by great heroes or great politicians, but by ordinary people—by thousands whose names we don't know, may never know, but without whose influence America wouldn't exist."

Bob Dotson. NBC-TV reporter.

Although you probably are not a TV newsperson, you probably will create human-interest stories. Dotson's forte. If there's a storyteller out there you should emulate, I think he's the one. During my TV reporting days I tried to watch all his stories, and when a station I worked for offered me the chance to attend one of his seminars, I jumped at it.

I've reproduced my notes, with his approval, here. I took many things away from his class. Three points stand out:

  • Give viewers a reason to remember the story.

  • When interviewing people, try not to ask questions. Merely make observations. That loosens people up, letting them reveal their emotional, human side to you.

  • Make sure you get a closing shot. Most video producers look for dramatic opening shots or sequences (and that's still a good thing), but your viewers are more likely to remember the closing shot.

Bob Dotson's Story Checklist

Dotson's "Storyteller's Checklist" inspired his book Make It Memorable (Bonus Books) and a companion videotape of all the stories in the book. He prepared his list (and book) with TV news reporters in mind, but his tips apply to professional, corporate, and home video producers as well:

  • Always remember that the reporter is not the story.

  • Make sure the commitment is present. Commitment is the story stated in one sentence—what you want the audience to take away from the report. The commitment should be stated as a complete sentence with subject, verb, and object. "Outside money is altering the city's architecture," "This cow has never taken an order in her life," "You can't murder a pumpkin," and so on. You formulate the commitment to yourself to help guide the story creation. Then you use your images to prove the commitment visually. Very seldom will you state the commitment verbally in any story.

  • Write your pictures first. Give them a strong lead, preferably visual, that instantly telegraphs the story to come.

  • The main body of the story should usually be no more than three to five main points, which you prove visually once you have identified them.

  • Create a strong close that you can't top, something you build toward throughout the story. Ideally, the ending is also visual.

  • Write loose. Be hard on yourself as a writer. Say nothing in the script your viewers would already know or that the visuals say more eloquently.

  • Throughout the story, build your report around sequences—two or three shots of a guy buying basketball tickets; two or three shots of a husband and wife drinking coffee at a kitchen table, and so on. Sequences demand matched action.

  • Allow for moments of silence. Stop writing occasionally and let two or three seconds or more of compelling action occur without voiceover. For a writer, nothing is more difficult to write than silence. For viewers, sometimes nothing is more eloquent.

  • Use strong natural sound to heighten realism, authenticity, believability and to heighten the viewer's sense of vicarious participation in the events you're showing. Some reports merely let you watch what happened. The best reports let you experience what happened.

  • Tell your story through people. People sell your story. Try to find strong central characters engaged in compelling action that is visual or picturesque.

  • Build in surprises to sustain viewer involvement. Surprises help viewers feel something about the story; surprises lure uninterested viewers to the screen. Surprises can be visual, wild sounds, short bites, or poetic script. Always, surprises are little moments of drama.

  • Short sound bites prove the story you are showing. Don't use sound bites as substitutes for more effective storytelling.

  • Address the larger issue. "A trailer home burned down." Such a story fails to meet the "so what?" test. "The trailer home burned down because the walls are full of flammable insulation" describes the larger issue and meets the "so what?" test.

  • Finally, make your story memorable. Can your viewers feel something about the story and its subjects? If feeling is present, the story will be memorable. It will stick in the viewer's minds.

Keep It Simple...and Short

As a coda to Dotson's advice, I'll add that you need to remember, this is only TV. You need some mighty compelling or entertaining material to keep viewers glued to the tube for more than a few minutes. Think about whatever message you're trying to get across in your video project and consider what images, sound, and graphics will convey that message in the briefest, most effective manner. Then shoot with brevity in mind.

That's not to say that you don't grab unplanned video that looks great. Or that you cut interviews short even if you haven't heard some compelling sound bites. Videotape is expendable. Feel free to shoot plenty. Although it's true that you may have to wade through a lot to find the best shots, the advantage of DV is that once these shots are located, you can simply capture them to your hard drive and they become immediately accessible.

InformIT Promotional Mailings & Special Offers

I would like to receive exclusive offers and hear about products from InformIT and its family of brands. I can unsubscribe at any time.

Overview


Pearson Education, Inc., 221 River Street, Hoboken, New Jersey 07030, (Pearson) presents this site to provide information about products and services that can be purchased through this site.

This privacy notice provides an overview of our commitment to privacy and describes how we collect, protect, use and share personal information collected through this site. Please note that other Pearson websites and online products and services have their own separate privacy policies.

Collection and Use of Information


To conduct business and deliver products and services, Pearson collects and uses personal information in several ways in connection with this site, including:

Questions and Inquiries

For inquiries and questions, we collect the inquiry or question, together with name, contact details (email address, phone number and mailing address) and any other additional information voluntarily submitted to us through a Contact Us form or an email. We use this information to address the inquiry and respond to the question.

Online Store

For orders and purchases placed through our online store on this site, we collect order details, name, institution name and address (if applicable), email address, phone number, shipping and billing addresses, credit/debit card information, shipping options and any instructions. We use this information to complete transactions, fulfill orders, communicate with individuals placing orders or visiting the online store, and for related purposes.

Surveys

Pearson may offer opportunities to provide feedback or participate in surveys, including surveys evaluating Pearson products, services or sites. Participation is voluntary. Pearson collects information requested in the survey questions and uses the information to evaluate, support, maintain and improve products, services or sites, develop new products and services, conduct educational research and for other purposes specified in the survey.

Contests and Drawings

Occasionally, we may sponsor a contest or drawing. Participation is optional. Pearson collects name, contact information and other information specified on the entry form for the contest or drawing to conduct the contest or drawing. Pearson may collect additional personal information from the winners of a contest or drawing in order to award the prize and for tax reporting purposes, as required by law.

Newsletters

If you have elected to receive email newsletters or promotional mailings and special offers but want to unsubscribe, simply email information@informit.com.

Service Announcements

On rare occasions it is necessary to send out a strictly service related announcement. For instance, if our service is temporarily suspended for maintenance we might send users an email. Generally, users may not opt-out of these communications, though they can deactivate their account information. However, these communications are not promotional in nature.

Customer Service

We communicate with users on a regular basis to provide requested services and in regard to issues relating to their account we reply via email or phone in accordance with the users' wishes when a user submits their information through our Contact Us form.

Other Collection and Use of Information


Application and System Logs

Pearson automatically collects log data to help ensure the delivery, availability and security of this site. Log data may include technical information about how a user or visitor connected to this site, such as browser type, type of computer/device, operating system, internet service provider and IP address. We use this information for support purposes and to monitor the health of the site, identify problems, improve service, detect unauthorized access and fraudulent activity, prevent and respond to security incidents and appropriately scale computing resources.

Web Analytics

Pearson may use third party web trend analytical services, including Google Analytics, to collect visitor information, such as IP addresses, browser types, referring pages, pages visited and time spent on a particular site. While these analytical services collect and report information on an anonymous basis, they may use cookies to gather web trend information. The information gathered may enable Pearson (but not the third party web trend services) to link information with application and system log data. Pearson uses this information for system administration and to identify problems, improve service, detect unauthorized access and fraudulent activity, prevent and respond to security incidents, appropriately scale computing resources and otherwise support and deliver this site and its services.

Cookies and Related Technologies

This site uses cookies and similar technologies to personalize content, measure traffic patterns, control security, track use and access of information on this site, and provide interest-based messages and advertising. Users can manage and block the use of cookies through their browser. Disabling or blocking certain cookies may limit the functionality of this site.

Do Not Track

This site currently does not respond to Do Not Track signals.

Security


Pearson uses appropriate physical, administrative and technical security measures to protect personal information from unauthorized access, use and disclosure.

Children


This site is not directed to children under the age of 13.

Marketing


Pearson may send or direct marketing communications to users, provided that

  • Pearson will not use personal information collected or processed as a K-12 school service provider for the purpose of directed or targeted advertising.
  • Such marketing is consistent with applicable law and Pearson's legal obligations.
  • Pearson will not knowingly direct or send marketing communications to an individual who has expressed a preference not to receive marketing.
  • Where required by applicable law, express or implied consent to marketing exists and has not been withdrawn.

Pearson may provide personal information to a third party service provider on a restricted basis to provide marketing solely on behalf of Pearson or an affiliate or customer for whom Pearson is a service provider. Marketing preferences may be changed at any time.

Correcting/Updating Personal Information


If a user's personally identifiable information changes (such as your postal address or email address), we provide a way to correct or update that user's personal data provided to us. This can be done on the Account page. If a user no longer desires our service and desires to delete his or her account, please contact us at customer-service@informit.com and we will process the deletion of a user's account.

Choice/Opt-out


Users can always make an informed choice as to whether they should proceed with certain services offered by InformIT. If you choose to remove yourself from our mailing list(s) simply visit the following page and uncheck any communication you no longer want to receive: www.informit.com/u.aspx.

Sale of Personal Information


Pearson does not rent or sell personal information in exchange for any payment of money.

While Pearson does not sell personal information, as defined in Nevada law, Nevada residents may email a request for no sale of their personal information to NevadaDesignatedRequest@pearson.com.

Supplemental Privacy Statement for California Residents


California residents should read our Supplemental privacy statement for California residents in conjunction with this Privacy Notice. The Supplemental privacy statement for California residents explains Pearson's commitment to comply with California law and applies to personal information of California residents collected in connection with this site and the Services.

Sharing and Disclosure


Pearson may disclose personal information, as follows:

  • As required by law.
  • With the consent of the individual (or their parent, if the individual is a minor)
  • In response to a subpoena, court order or legal process, to the extent permitted or required by law
  • To protect the security and safety of individuals, data, assets and systems, consistent with applicable law
  • In connection the sale, joint venture or other transfer of some or all of its company or assets, subject to the provisions of this Privacy Notice
  • To investigate or address actual or suspected fraud or other illegal activities
  • To exercise its legal rights, including enforcement of the Terms of Use for this site or another contract
  • To affiliated Pearson companies and other companies and organizations who perform work for Pearson and are obligated to protect the privacy of personal information consistent with this Privacy Notice
  • To a school, organization, company or government agency, where Pearson collects or processes the personal information in a school setting or on behalf of such organization, company or government agency.

Links


This web site contains links to other sites. Please be aware that we are not responsible for the privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of each and every web site that collects Personal Information. This privacy statement applies solely to information collected by this web site.

Requests and Contact


Please contact us about this Privacy Notice or if you have any requests or questions relating to the privacy of your personal information.

Changes to this Privacy Notice


We may revise this Privacy Notice through an updated posting. We will identify the effective date of the revision in the posting. Often, updates are made to provide greater clarity or to comply with changes in regulatory requirements. If the updates involve material changes to the collection, protection, use or disclosure of Personal Information, Pearson will provide notice of the change through a conspicuous notice on this site or other appropriate way. Continued use of the site after the effective date of a posted revision evidences acceptance. Please contact us if you have questions or concerns about the Privacy Notice or any objection to any revisions.

Last Update: November 17, 2020