Currently, the Microsoft Marketplace has more than 30,000 apps for the Windows Phone. This still lags far behind the Android store and the Apple store, which have 250,000 and 500,000 titles, respectively. One thing that Microsoft has incorporated to help set its apps apart is App Connect. App Connect is a feature of Windows Phone 7.5 that can also help you discover apps you didn't know you needed. For example, in The Pictures Hub, you will see photo apps you've downloaded. In the Music + Videos Hub, you will see apps related to music or video. App Connect also comes into play when you do web searches. If you search for a movie, product, or place, you will see a relevant app suggestion at the top of your search results.