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Information Management


Inder Sidhu explains that we are in the early stages of a full-fledged digital revolution that will impact every industry, organization, business function, and career.

In this chapter, you'll identify the basic challenge of digital measurement and analytics, and learn why common metrics and reports can’t easily answer the fundamental questions you’re likely to ask about the digital world.

Any technology that connects people and machines with information or each other is digital. The authors of Revive explore the concept of digital, which can impact business strategy, user experiences, marketing channels, technology platforms, product development, human resources, communications, customer services, and operations.

Scott Stawski introduces his book, Inflection Point, which explains the strategic implications of today’s new technology paradigms, helping you reshape strategy to embrace and profit from them.

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