Toyota China: Matching Supply with Demand

By Chuck Munson
Published Sep 11, 2013 by FT Press. Part of the Pearson Cases in Supply Chain Management and Analytics series.

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Copyright 2014
Edition: 1st

eBook (Watermarked)
ISBN-10: 0-13-375743-9
ISBN-13: 978-0-13-375743-9

This case study examines how Toyota China is using demand forecasting, production planning, and customer management techniques to align supply and demand in China's fast-growing automotive market. The authors illuminate the China market's unique channels and challenges, including requirements to project sales for new models with no historical data. They focus on realistic issues and challenges throughout, offering exceptional value to both students and practitioners. Authors: Xiaoying Liang, City University of Hong Kong; Lijun Ma, Shenzhen University; Houmin Yan, City University of Hong Kong.

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