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Search Engine OptimizationLearn the basics of Search Engine Optimization, and how to overcome simple problems and mistakes. Then, use the WordPress Dashboard tools and the popular WordPress SEO by Yoast plug-in to attract higher rankings from Google and other search engines. Testing Your Site Speed Attract and keep more visitors by improving your site’s responsiveness and loading speed. Use YSlow, PageSpeed, GTmetrix, and WebPageText to identify bottlenecks on your pages, so you can fix them. Speed Up Your Site Use web page caching to make your site run faster. Install a leading WordPress caching plug-in, WP Super Cache. Next, learn easy and advanced caching techniques, as well as specialized techniques related to content delivery networks and other site issues.