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Plan, Prepare, React, and Get Ahead Of Any Crisis—In Real Time!
Your business or organization will face a crisis. That’s a fact. Here’s another: Thanks to social media, crises happen more often and accelerate out of control faster—much faster.
So…what’s your crisis communications plan?
Don’t have one? Let’s fix that. Now. This book gives you a crisis communications blueprint that’s fast, flexible, realistic, complete, and doable.
You’ll learn how to successfully defend yourself using the same social tools others are using against you. You’ll see what works (and doesn’t). You’ll learn from folks who’ve been there and lived to talk about it: leaders who’ve been forced to execute their own crisis plans in the most brutally tough situations.
When that crisis comes, you’ll own this book. You’ll be ready. You’ll survive. You will win.
Chapter 1: What Is a Crisis?
Chapter 2: The Social Platforms
Chapter 3: New Dynamics in Social and Crisis Communications
Chapter 4: Organizations Doing It Right
Chapter 5: How Not to Handle a Social Media Crisis
Chapter 6: Creating a Crisis Communications Plan
Chapter 7: Integrating Social Media into the Crisis Communications Plan
Chapter 8: When a Crisis Hits
Chapter 9: Recovering from a Crisis
Chapter 10: Tying It All Together
Appendix A: Communication Response Steps
Appendix B: Quick List of Providers Mentioned in Book