Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site App (iPhone), 2nd Edition

Description

Download the Search Engine Marketing app to try out all the features of the application and sample a featured chapter for FREE. If you like it, you can buy the entire application and unlock all remaining chapters through the convenient in-app purchase option. The Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site reader application brings to your mobile bookshelf one of the best books on search engine marketing available -- from IBM Press, a publishing imprint of Pearson Education.

ABOUT THE READER APPLICATION
Pearson has developed an iPhone app that includes all the standard features you expect in a reader such as easy navigation, search, and hyperlinking. Sample featured chapters for FREE.  Like what you see, simply use the in-app purchase option to unlock the entire library application.

The #1 Step-by-Step Guide to Search Marketing Success...Now Completely Updated with New Techniques, Tools, Best Practices

“My copy of the first edition of Search Engine Marketing, Inc. is ratty and dog-eared from extensive use. It’s full of coffee stains and my own scribbled notes. Because it so effectively demystifies search engine marketing and provides such practical advice for success, I turn to it again and again and recommend it to audiences worldwide. This book is not academic blather or geeky techno-speak; it’s an approachable and digestible guide chock-full of real-life examples.”

–David Meerman Scott, Bestselling Author of The New Rules of Marketing and PR

 “With Search Engine Marketing, Inc., Bill Hunt and Mike Moran have successfully updated what is already known in the industry as “The Search Marketing Bible.” With new content, examples, and insight including social media and Web site search, this is a must read book for marketers at companies of all sizes from startups to the Fortune 100.”

–Lee Odden CEO of TopRank Online Marketing and Author of Online Marketing Blog

In this book, two world-class experts present today’s best practices, step-by-step techniques, and hard-won tips for using search engine marketing to achieve your sales and marketing goals, whatever they are. Mike Moran and Bill Hunt thoroughly cover both the business and technical aspects of contemporary search engine marketing, walking beginners through all the basics while providing reliable, up-to-the-minute insights for experienced professionals.
 
Thoroughly updated to fully reflect today’s latest search engine marketing opportunities, this book guides you through profiting from social media marketing, site search, advanced keyword tools, hybrid paid search auctions, and much more. You’ll walk step-by-step through every facet of creating an effective program: projecting business value, selling stakeholders and executives, building teams, choosing strategy, implementing metrics, and above all, execution.

About Pearson
The global leader in educational and professional publishing, Pearson is home to such respected brands as Addison-Wesley Professional, Cisco Press, Exam Cram, IBM Press, Pearson IT Certification, Prentice Hall Professional, Que, and Sams Publishing, which have as their online publishing arm InformIT (www.informit.com) -The Trusted Technology Learning Source. In addition, Berkeley-based Peachpit (www.peachpit.com), the publishing partner for Adobe Press, Apple Certified, and others, publishes best-selling books for

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