AI-Powered Content Marketing and SEO: Impact, Risks, and Strategies for Brands
- By Catherine Seda, Jenny Halasz
- Published Nov 7, 2025 by Addison-Wesley Professional.
eBook
- Your Price: $22.39
- List Price: $27.99
- Estimated Release: Nov 7, 2025
- Includes EPUB and PDF
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Description
- Copyright 2026
- Edition: 1st
- eBook
- ISBN-10: 0-13-547825-1
- ISBN-13: 978-0-13-547825-7
Discover how AI is revolutionizing content marketing and SEO. Industry experts Catherine Seda and Jenny Halasz explore the impact, risks, and game-changing strategies for brands.
AI-Powered Content Marketing and SEO is a must-read to build brand authority, optimize search visibility, and win customers. Packed with actionable insights, this book fills a critical gap for marketing teams and business leaders in todays AI-driven world.
Key Topics Covered:
- Revolutionary Impact: Understand the transformative effects of AI on digital marketing and customer experiences, and why its crucial for executives and employees to adapt
- AI-Optimized Content: Learn to balance AI-generated content with human creativity to maintain brand trust, meet Googles EEAT standards, and navigate evolving search algorithms
- Authenticity and Authority: Explore frameworks for using AI responsibly to create content that builds brand authority without compromising it
- Ethical & Legal Issues: Stay ahead of AI risks by addressing critical challenges with proactive policies
- AI, Analytics, and Human Insight: Learn how privacy rules, zero-click searches, and generative AI are making metrics like impressions and CTR unreliable, pushing analytics practices to adapt
Sample Content
Table of Contents
Chapter 1 AI's Impact on Marketers
Chapter 2 Customer Needs
Chapter 3 Search, Personalization, and SEO
Chapter 4 Authenticity and Authority
Chapter 5 Social Media and Authority Signals
Chapter 6 Bias, Ethics, and Legal Risks
Chapter 7 Marketing Operations and Automation
Chapter 8 AI, Analytics, and Human Insight
Chapter 9 e-commerce and AI
Chapter 10 Nonprofits and AI
Chapter 11 AI in Regulated Industries
Appendix A Tools and Resources
Appendix B Checklists