AI-Powered Content Marketing and SEO: Impact, Risks, and Strategies for Brands

Description

Discover how AI is revolutionizing content marketing and SEO. Industry experts Catherine Seda and Jenny Halasz explore the impact, risks, and game-changing strategies for brands. 

AI-Powered Content Marketing and SEO is a must-read to build brand authority, optimize search visibility, and win customers. Packed with actionable insights, this book fills a critical gap for marketing teams and business leaders in todays AI-driven world.

Key Topics Covered:

• Revolutionary Impact: Understand the transformative effects of AI on digital marketing and customer experiences, and why its crucial for executives and employees to adapt
• AI-Optimized Content: Learn to balance AI-generated content with human creativity to maintain brand trust, meet Googles EEAT standards, and navigate evolving search algorithms
• Authenticity and Authority: Explore frameworks for using AI responsibly to create content that builds brand authority without compromising it
• Ethical & Legal Issues: Stay ahead of AI risks by addressing critical challenges with proactive policies
• AI, Analytics, and Human Insight: Learn how privacy rules, zero-click searches, and generative AI are making metrics like impressions and CTR unreliable, pushing analytics practices to adapt

Sample Content

Sample Pages

Download the sample pages (includes Chapter 1)

Table of Contents

Chapter 1        AI's Impact on Marketers

Chapter 2        Customer Needs

Chapter 3        Search, Personalization, and SEO

Chapter 4        Authenticity and Authority

Chapter 5        Social Media and Authority Signals

Chapter 6        Bias, Ethics, and Legal Risks

Chapter 7        Marketing Operations and Automation

Chapter 8        AI, Analytics, and Human Insight

Chapter 9        e-commerce and AI

Chapter 10      Nonprofits and AI

Chapter 11      AI in Regulated Industries

Appendix A    Tools and Resources

Appendix B Checklists

Updates

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