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Sams Teach Yourself Google Places in 10 Minutes

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Sams Teach Yourself Google Places in 10 Minutes

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Description

  • Copyright 2011
  • Dimensions: 5-3/8" x 8-1/4"
  • Edition: 1st
  • eBook (Watermarked)
  • ISBN-10: 0-13-267858-6
  • ISBN-13: 978-0-13-267858-2

Sams Teach Yourself Google Places in 10 Minutes

Sams Teach Yourself Google Places in 10 Minutes gives you straightforward, practical answers when you need fast results. By working through its 10-minute lessons, you’ll learn how to claim your free Google Places business page, improve it with everything from video to coupons, and attract more new customers, starting today!

Tips point out shortcuts and solutions

Cautions help you avoid common pitfalls

Notes provide additional information

10 minutes is all you need to learn how to…

  • Claim your free Google Places online business directory page
  • Publish your basic business information in just minutes
  • Help visitors experience your business with video, photos, and more
  • Keep your page up-to-date, painlessly
  • Add detailed directions to your location with Google Maps
  • Generate discount coupons that attract traffic
  • Encourage rave reviews on Google Places and Yelp–and respond effectively to online criticism
  • Easily create powerful in-store cell phone advertising with QR codes
  • Improve your Google Search rankings
  • Manage online impressions and get detailed feedback through the Dashboard
  • Build a low-cost Adwords campaign that integrates with Google Places

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Sample Content

Table of Contents

    Introduction 1

1 Introducing Google Places 7

    Why Google Places? 7

    Looking at a Google Places Page 11

    Google Places, You, and the Competition 18

    Summary  21

2 Editing Your Google Places Pages 23

    Where Is Google Places? 23

    Getting to Google Places Pages  26

    Google Search and Google Places 28

    Google Maps Search and Google Places  32

    Editing Your Google Places Page 35

    Summary 39

3 Using Google Places 41

    Taking the Customer’s Point of View 41

    The Role of the Website 43

    Using Reviews  45

    Getting Directions 46

    Seeing Service Areas  48

    Summary 49

4 Signing Up for a Google Account 51

    How to Get a Google Account for Your Business  51

    Choosing Your Gmail Login Name 54

    Signing Up for Your Gmail Account  55

    Using Google Services  58

    Summary  60

5 Claiming Your Google Places Page 61

    Finding (or Not Finding) Your Page  61

    Deciding What to Add First  62

    Bringing Up Your Business Listing  64

    Adding or Editing Basic Information  65

    Adding In-Depth Information to Your Listing 70

    Verifying Your Listing 76

    Summary  78

6 Improving Your Google Places Page 79

    Adding New Features to Your Listing 79

    Google Places Policies  85

    Summary 89

7 Adding Photos 91

    Adding Photos to Your Places Page  91

    Taking Good Photos 93

    Following the Rules  96

    Adding a Picture from Your Computer  97

    Adding a Picture from Picasa Web Albums  99

    Removing a Photo from Your Page 101

    Summary  101

8 Adding Videos 103

    Adding Videos to Your Places Page 103

    Making Good Video Clips  106

    Video-Hosting Options  108

    Following the Rules  111

    Adding a Video from YouTube 112

    Removing a Video from Your Page  114

    Summary  115

9 Adding Coupons 117

    Building Your Business with Coupons 117

    Getting Clicks 119

    Creating a Coupon  122

    Checking Coupon Guidelines  128

    Summary 129

10 Posting Real-Time Updates 131

    Using Real-Time Updates 131

    Posting and Deleting Real-Time Updates 139

    Entering and Shortening URLs 142

    Using Real-Time Updates with Twitter  143

    Summary 145

11 Advertising with Tags and AdWords 147

    The Value of Advertising 147

    Using Different Types of Tags 150

    Signing Up for Tags 152

    Using AdWords to Increase Business 154

    Summary  157

12 Using the Dashboard 159

    Tracking Your Google Places Dashboard Results  159

    Using Your Dashboard 162

    Tracking Your Results 166

    Summary  168

13 Using QR Codes and Getting Better Reviews 169

    Understanding QR Codes 169

    Using QR Codes 171

    Making Reviews Work for You 173

    Leaving Reviews 176

    Responding to Reviews on Your Places Page 177

    Summary 179

14 Improving Search Engine Results 181

    Becoming a Google Favorite Place  181

    Understanding Search Engine Results 183

    Improving Search Engine Results 185

    Creating a Basic Website with a Provider  187

    Summary  189

Appendix A Places Categories 191

TOC, 9780672335358, 10/6/2010


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