Home > Store

Sams Teach Yourself Facebook for Business in 10 Minutes: Covers Facebook Places, Facebook Deals and Facebook Ads

Register your product to gain access to bonus material or receive a coupon.

Sams Teach Yourself Facebook for Business in 10 Minutes: Covers Facebook Places, Facebook Deals and Facebook Ads

eBook (Watermarked)

  • Your Price: $9.59
  • List Price: $11.99
  • Includes EPUB, MOBI, and PDF
  • About eBook Formats
  • This eBook includes the following formats, accessible from your Account page after purchase:

    ePub EPUB The open industry format known for its reflowable content and usability on supported mobile devices.

    MOBI MOBI The eBook format compatible with the Amazon Kindle and Amazon Kindle applications.

    Adobe Reader PDF The popular standard, used most often with the free Adobe® Reader® software.

    This eBook requires no passwords or activation to read. We customize your eBook by discreetly watermarking it with your name, making it uniquely yours.

Description

  • Copyright 2011
  • Dimensions: 5-3/8" x 8-1/4"
  • Edition: 1st
  • eBook (Watermarked)
  • ISBN-10: 0-13-276720-1
  • ISBN-13: 978-0-13-276720-0

Sams Teach Yourself Facebook® for Business in 10 Minutes gives you straightforward, practical answers when you need fast results. By working through its 10-minute lessons, you’ll learn how to profit from Facebook’s powerful new business tools: Facebook Pages, Places, Deals, Ads, and more! Tips point out shortcuts and solutions; Cautions help you avoid common pitfalls; Notes provide additional information.

10 minutes is all you need to learn how to…

  • Define your Facebook-centric online business strategy
  • Plan and create your “business-friendly” personal Facebook page
  • Create a Facebook Page, also known as a “fan page,” for your business
  • Build your Wall with customer-focused status updates
  • Create more effective Info, Photos, and Discussions tabs
  • Find and install Apps that can help your business
  • Claim and edit your Facebook Places page, and get customers to “check in”
  • Plan, target, write, and design low-cost Facebook Ads that work
  • Promote your Facebook presence and track its impact
  • Offer Facebook Deals that attract new customers
  • Avoid common Facebook business mistakes

Sample Content

Table of Contents

Introduction     1

About This Book     3

Who This Book Is For     4

What Do I Need to Use This Book?      5

Conventions Used in This Book     6

Screen Captures     6

1 Introducing Facebook for Business     9

Why Facebook Is So Popular     9

Why Your Business Should Be on Facebook     12

Comparing Personal and Business Facebook Pages     16

Your Personal Facebook Page     16

Examining a Facebook Fan Page for Business     19

Understanding How a Big Business Uses Facebook     22

Summary     23

2 Setting Up a Business-Friendly Profile Page     25

What Makes a Personal Page Business-Friendly?      25

Creating a Business-Only “Personal” Page     27

Signing Up for Facebook      28

Finding Friends     30

Editing Your Profile     31

Changing Privacy Settings     34

Sharing Your Status     39

Summary     42

3 Finding and Installing Apps     43

Choosing Apps for Business and Pleasure     43

Looking for Facebook Apps     45

Summary     52

4 Choosing Your Facebook Business Strategy     53

Leading with Facebook First     53

Examining Facebook Business Features     56

Your Fan Page     56

Your Places Page     58

Facebook Deals     59

Facebook Ads     61

Checking In to a Place     62

Pulling It All Together     66

Summary     69

5 Planning Your Fan Page     71

Anatomy of a Facebook Page     71

Planning Your Fan Page     73

Typical Website Tabs     74

Freeform Pages Using FBML     76

Photos and Video     77

Events, Reviews, and Discussion Boards     81

Summary     83

6 Creating Your Fan Page     85

Checking if Your Business Name Is in Use     85

Why Use a Vanity URL?      86

Just What Name Should You Use?      87

Checking Out Your Candidates     88

Making Your Choice     90

Signing Up for Your Page     91

7 Setting Up Your Business Fan Page     99

Creating Core Settings for Your Business Fan Page     99

Entering Basic Information     100

Adding a Profile Picture     102

Adding and Managing Apps     103

Changing Mobile Settings and Your URL     105

Summary     109

8 Expanding and Promoting Your Fan Page     111

Waiting to Send Out Invitations     111

Building Your Wall through Status Updates     113

Text Status Updates     113

Photos on Your Wall     115

Link Updates     116

Video Updates     117

Updating the Info Tab     118

Managing the Photos Tab     119

Start Discussions     122

Add Links, Notes, Videos, and Events     123

Summary     124

9 Claiming Your Places Page     125

Understanding How Places Fits In     125

Understanding How to Claim Your Place     128

Adding Your Place     130

Editing Your Place     133

Claiming Your Place     134

Combining Places and Pages     137

Summary     139

10 Creating Facebook Deals     141

Understanding the Advantages of Facebook Deals     141

Finding Out If You Can Offer Facebook Deals     145

Thinking Up Deals     146

Creating a Deal     150

Summary     153

11 Planning and Targeting Facebook Ads     155

Budgeting for Your Ad Campaign     155

Avoiding Wastage     158

Creating a Facebook-Friendly Call to Action     160

Designing an Ad     161

Targeting Your Ads     162

Understanding How Facebook Determines a User’s Location     164

Focusing on Major Types of Targeting     165

Minor Types of Targeting     167

Summary     168

12 Pricing and Creating Your Ad Campaign     169

Understanding What You Pay     169

Learning Key Advertising Terms     170

Creating an Ad     173

Summary     181

13 Promoting Your Facebook Presence     183

Understanding Why Promotion Is Important     183

Measuring Your Efforts     185

Promoting in the Real World     186

Promoting Online and on Facebook     189

Promoting All Your Facebook Pieces     192

Summary     193

14 Tracking the Performance of Your Facebook Presence     195

Understanding Why Tracking Is Important     195

Understanding Why Facebook Data Is So Accurate     196

Touring the Page Overview in Insights     198

Drilling Down on Insights about Users     203

Daily Active Users Breakdown     204

New Likes     205

Demographics     206

Activity–Page Views and Media Consumption     207

Drilling Down on Interactions     209

Page Posts     209

Page Activity     210

Summary     211

Index     213

Updates

Submit Errata

More Information

InformIT Promotional Mailings & Special Offers

I would like to receive exclusive offers and hear about products from InformIT and its family of brands. I can unsubscribe at any time.

Overview


Pearson Education, Inc., 221 River Street, Hoboken, New Jersey 07030, (Pearson) presents this site to provide information about products and services that can be purchased through this site.

This privacy notice provides an overview of our commitment to privacy and describes how we collect, protect, use and share personal information collected through this site. Please note that other Pearson websites and online products and services have their own separate privacy policies.

Collection and Use of Information


To conduct business and deliver products and services, Pearson collects and uses personal information in several ways in connection with this site, including:

Questions and Inquiries

For inquiries and questions, we collect the inquiry or question, together with name, contact details (email address, phone number and mailing address) and any other additional information voluntarily submitted to us through a Contact Us form or an email. We use this information to address the inquiry and respond to the question.

Online Store

For orders and purchases placed through our online store on this site, we collect order details, name, institution name and address (if applicable), email address, phone number, shipping and billing addresses, credit/debit card information, shipping options and any instructions. We use this information to complete transactions, fulfill orders, communicate with individuals placing orders or visiting the online store, and for related purposes.

Surveys

Pearson may offer opportunities to provide feedback or participate in surveys, including surveys evaluating Pearson products, services or sites. Participation is voluntary. Pearson collects information requested in the survey questions and uses the information to evaluate, support, maintain and improve products, services or sites, develop new products and services, conduct educational research and for other purposes specified in the survey.

Contests and Drawings

Occasionally, we may sponsor a contest or drawing. Participation is optional. Pearson collects name, contact information and other information specified on the entry form for the contest or drawing to conduct the contest or drawing. Pearson may collect additional personal information from the winners of a contest or drawing in order to award the prize and for tax reporting purposes, as required by law.

Newsletters

If you have elected to receive email newsletters or promotional mailings and special offers but want to unsubscribe, simply email information@informit.com.

Service Announcements

On rare occasions it is necessary to send out a strictly service related announcement. For instance, if our service is temporarily suspended for maintenance we might send users an email. Generally, users may not opt-out of these communications, though they can deactivate their account information. However, these communications are not promotional in nature.

Customer Service

We communicate with users on a regular basis to provide requested services and in regard to issues relating to their account we reply via email or phone in accordance with the users' wishes when a user submits their information through our Contact Us form.

Other Collection and Use of Information


Application and System Logs

Pearson automatically collects log data to help ensure the delivery, availability and security of this site. Log data may include technical information about how a user or visitor connected to this site, such as browser type, type of computer/device, operating system, internet service provider and IP address. We use this information for support purposes and to monitor the health of the site, identify problems, improve service, detect unauthorized access and fraudulent activity, prevent and respond to security incidents and appropriately scale computing resources.

Web Analytics

Pearson may use third party web trend analytical services, including Google Analytics, to collect visitor information, such as IP addresses, browser types, referring pages, pages visited and time spent on a particular site. While these analytical services collect and report information on an anonymous basis, they may use cookies to gather web trend information. The information gathered may enable Pearson (but not the third party web trend services) to link information with application and system log data. Pearson uses this information for system administration and to identify problems, improve service, detect unauthorized access and fraudulent activity, prevent and respond to security incidents, appropriately scale computing resources and otherwise support and deliver this site and its services.

Cookies and Related Technologies

This site uses cookies and similar technologies to personalize content, measure traffic patterns, control security, track use and access of information on this site, and provide interest-based messages and advertising. Users can manage and block the use of cookies through their browser. Disabling or blocking certain cookies may limit the functionality of this site.

Do Not Track

This site currently does not respond to Do Not Track signals.

Security


Pearson uses appropriate physical, administrative and technical security measures to protect personal information from unauthorized access, use and disclosure.

Children


This site is not directed to children under the age of 13.

Marketing


Pearson may send or direct marketing communications to users, provided that

  • Pearson will not use personal information collected or processed as a K-12 school service provider for the purpose of directed or targeted advertising.
  • Such marketing is consistent with applicable law and Pearson's legal obligations.
  • Pearson will not knowingly direct or send marketing communications to an individual who has expressed a preference not to receive marketing.
  • Where required by applicable law, express or implied consent to marketing exists and has not been withdrawn.

Pearson may provide personal information to a third party service provider on a restricted basis to provide marketing solely on behalf of Pearson or an affiliate or customer for whom Pearson is a service provider. Marketing preferences may be changed at any time.

Correcting/Updating Personal Information


If a user's personally identifiable information changes (such as your postal address or email address), we provide a way to correct or update that user's personal data provided to us. This can be done on the Account page. If a user no longer desires our service and desires to delete his or her account, please contact us at customer-service@informit.com and we will process the deletion of a user's account.

Choice/Opt-out


Users can always make an informed choice as to whether they should proceed with certain services offered by InformIT. If you choose to remove yourself from our mailing list(s) simply visit the following page and uncheck any communication you no longer want to receive: www.informit.com/u.aspx.

Sale of Personal Information


Pearson does not rent or sell personal information in exchange for any payment of money.

While Pearson does not sell personal information, as defined in Nevada law, Nevada residents may email a request for no sale of their personal information to NevadaDesignatedRequest@pearson.com.

Supplemental Privacy Statement for California Residents


California residents should read our Supplemental privacy statement for California residents in conjunction with this Privacy Notice. The Supplemental privacy statement for California residents explains Pearson's commitment to comply with California law and applies to personal information of California residents collected in connection with this site and the Services.

Sharing and Disclosure


Pearson may disclose personal information, as follows:

  • As required by law.
  • With the consent of the individual (or their parent, if the individual is a minor)
  • In response to a subpoena, court order or legal process, to the extent permitted or required by law
  • To protect the security and safety of individuals, data, assets and systems, consistent with applicable law
  • In connection the sale, joint venture or other transfer of some or all of its company or assets, subject to the provisions of this Privacy Notice
  • To investigate or address actual or suspected fraud or other illegal activities
  • To exercise its legal rights, including enforcement of the Terms of Use for this site or another contract
  • To affiliated Pearson companies and other companies and organizations who perform work for Pearson and are obligated to protect the privacy of personal information consistent with this Privacy Notice
  • To a school, organization, company or government agency, where Pearson collects or processes the personal information in a school setting or on behalf of such organization, company or government agency.

Links


This web site contains links to other sites. Please be aware that we are not responsible for the privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of each and every web site that collects Personal Information. This privacy statement applies solely to information collected by this web site.

Requests and Contact


Please contact us about this Privacy Notice or if you have any requests or questions relating to the privacy of your personal information.

Changes to this Privacy Notice


We may revise this Privacy Notice through an updated posting. We will identify the effective date of the revision in the posting. Often, updates are made to provide greater clarity or to comply with changes in regulatory requirements. If the updates involve material changes to the collection, protection, use or disclosure of Personal Information, Pearson will provide notice of the change through a conspicuous notice on this site or other appropriate way. Continued use of the site after the effective date of a posted revision evidences acceptance. Please contact us if you have questions or concerns about the Privacy Notice or any objection to any revisions.

Last Update: November 17, 2020