Presentations in Action, Rough Cuts

Description

This is the Rough Cut version of the printed book.

World-renowned presentation coach Jerry Weissman has spent 20 years helping top executives succeed in the most important business presentations of their lives, and he’s learned the best way to get his message across is to show his techniques in action. Weissman does just that in Presentations in Action: 80 Memorable Presentation Lessons from the Masters. He teaches how to make spectacularly successful presentations by showing exactly how great presenters have done it. Weissman dives into his library of outstanding presentations, sharing examples from current events, politics, science, art, music, literature, cinema, media, sports, and even the military. His compelling examples don’t just demonstrate what’s universal about effective human communication: they also reveal powerful ways to solve the specific challenges presenters encounter most often.

This book’s five sections focus on each element of the outstanding contemporary presentation:  Content: Mastering the art of telling your story; Graphics: Designing PowerPoint slides that work brilliantly; Delivery skills: How to make actions speak louder than words; Q&A: How to handle tough questions; Integration: How to put it all together.

From clarifying “What’s in it for you?” to crafting better elevator pitches, improving flow to using anecdotes, Presentation in Action is packed with solutions–and packed with inspiration, too!

Sample Content

Table of Contents

Introduction     1

SECTION I     Content: The Art of Telling Your Story

1          A Lesson from Professor Marvel aka The Wizard of Oz     5

            How to Customize Your Presentation

2          Obama and You     8

            The Most Persuasive Word

3          The “So What?” Syndrome     10

            …and How to Avoid It

4          Beware of Jokes     12

            Dispelling a Common False Belief

5          Presentation Advice from Abraham Lincoln     14

            Clarity, Ownership, and Add Value

6          It Ain't What You Say, It’s How You Say It     16

            Lessons in Structure from Jeffrey Toobin and Andrew Weil, M.D.

7          Presentation Advice from Mark Twain     18

            Brevity Takes Time

8          Presentation Advice from Mike Nichols     20

            How to Find Value in Your Story

9          Show versus Tell in Hollywood     22

            The Wrong and Right Way to Tell a Story in Three Films

10        Slogan Power     24

            Why the US Army's "Be All That You Can Be" Succeeded

11        How Long Is Too Long?     26

            When in Doubt, Leave It out

12        The Elevator Pitch in One Sentence     28

            How to Describe Your Business Succinctly

13        Do You Know the Way to Spanish Bay?     30

            The Correct Way to Practice

14        Getting to “Aha!”     32

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