PR 2.0 in a Web 2.0 World: What Is Public Relations 2.0?
- By Brian Solis, Deirdre K. Breakenridge
- Published Feb 1, 2010 by FT Press.
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Description
- Copyright 2010
- Edition: 1st
- eBook
- ISBN-10: 0-13-705293-6
- ISBN-13: 978-0-13-705293-6
This Element is an excerpt from Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR (ISBN: 9780137150694) by Brian Solis and Deirdre Breakenridge. Available in print and digital formats.
Discover the new public relations for the Web 2.0 era--and what it means to you, the PR professional or client.
Web 2.0 introduced the new read/write Web paradigm, where hosts and participants contribute to a more collaborative Web experience. It’s not the tools that make Web 2.0 or New PR what it is today; it’s the many people who collaborate and share information every day in communities, demonstrating how the latest Web tools can facilitate conversations and foster relationships....