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Get Bold: Using Social Media to Create a New Type of Social Business

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Get Bold: Using Social Media to Create a New Type of Social Business

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Description

  • Copyright 2012
  • Dimensions: 7" x 9-1/8"
  • Edition: 1st
  • eBook (Watermarked)
  • ISBN-10: 0-13-261845-1
  • ISBN-13: 978-0-13-261845-8

“For crying out loud, IBM ‘gets’ social media. Don’t you think it’s about time that you do? This is the book to get you started.”
--Guy Kawasaki, author of Enchantment

“Get Bold is...a book to be embraced, studied, and implemented.”
--Jeffrey Gitomer, author of The Little Red Book of Selling and Social BOOM!

With Forewords by Charlene Li, author of Open Leadership, and Mike Rhodin, Sr. Vice President, IBM SWG Solutions

How to Drive Maximum Business Value from Social Media!

From Sandy Carter, one of the leaders of IBM’s groundbreaking Social Business initiative

A complete framework, practical examples, and expert guidance for executing on YOUR Social Business AGENDA:
Align organizational goals and culture
Gain social trust
Engage through experiences
Network your business processes
Design for reputation and risk management
Analyze your data
...and win!

Using social media, tools, and techniques, you can build a profound Social Business: one that is more dynamic, collaborative, efficient, and customer-driven--and far more successful. To capitalize on this monumental opportunity, however, you must deeply infuse the techniques and ethos of social collaboration throughout your organization.

In Get Bold, IBM social media pioneer Sandy Carter presents a comprehensive framework for transforming your business into a winning Social Business. Carter’s proven six-step AGENDA addresses goals, culture, governance, listening, trust, engagement, experience, processes, reputation/risk management, analytics, and even globalization.

Packed with detailed workstreams, expert guidance, and real case studies, Get Bold can help you radically improve the way you operate--in areas ranging from innovation to cost reduction, customer relationships to talent management.

  • Identify the transformations needed to become a Social Business
  • More fully leverage internal and external networks you already have
  • Engage customers with “integrated, interactive, and identifying” experiences
  • Use social techniques to streamline, extend, and improve your processes
  • Manage the risks of deeper connections with clients and employees
  • Analyze and socialize data to discover what’s happening and predict what’s coming

Sample Content

Table of Contents

Foreword--Business Is Personal, by Charlene Li, Author of Open Leadership     x
Foreword--The New Transformation: Social Business, by Mike Rhodin, Sr Vice President, IBM SWG Solutions     xii
Preface     xv
Chapter 1 The AGENDA for Social Business Success     1
Chapter 2 Align Organizational Goals and Culture     21
Chapter 3 Gain Social Trust     49
Chapter 4 Engage Through Experiences     75
Chapter 5 (Social) Network Your Business Processes     119
Chapter 6 Design for Reputation and Risk Management     149
Chapter 7 Analyze Your Data     169
Chapter 8 Technology as a Competitive Ingredient     201
Chapter 9 Draw Up Your Agenda     215
Glossary of Social Business Terms     253
Index     261

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